It may come as no surprise that two-thirds of Hooters’ customers are men, no doubt drawn to the restaurant’s burgers and chicken wings.
And, possibly, the waitresses clad in tight shirts and orange shorts.
The Atlanta-based company with more than 450 locations, however, has embarked on a makeover to draw more women to its tables – as customers, according to a Bloomberg interview with company officials.
Chief Executive Officer Terry Marks recently told Bloomberg the company is including more items on the menu to attract women, like a better selection of fresh salad choices, and installing larger windows and more lights to brighten up the place and its dark-wood walls. More contemporary furnishings are also planned.
Chief Marketing Officer Dave Henninger told Bloomberg, “For those folks who are convinced there’s something to hide inside a Hooters, this new design should disabuse them of that notion.”
Marks, however, says the tight shirts and orange shorts will stay.
“There’s an opportunity to broaden the net without putting wool sweaters on the Hooters girls,” he said.