Hooters looking for more women – as customers

(Johnny Crawford, jcrawford@ajc.com)

(Johnny Crawford, jcrawford@ajc.com)

It may come as no surprise that two-thirds of Hooters’ customers are men, no doubt drawn to the restaurant’s burgers and chicken wings.

And, possibly, the waitresses clad in tight shirts and orange shorts.

The Atlanta-based company with more than 450 locations, however, has embarked on a makeover to draw more women to its tables – as customers, according to a Bloomberg interview with company officials.

Chief Executive Officer Terry Marks recently told Bloomberg the company is including more items on the menu to attract women, like a better selection of fresh salad choices, and installing larger windows and more lights to brighten up the place and its dark-wood walls. More contemporary furnishings are also planned.

Chief Marketing Officer Dave Henninger told Bloomberg, “For those folks who are convinced there’s something to hide inside a Hooters, this new design should disabuse them of that notion.”

Marks, however, says the tight shirts and orange shorts will stay.

“There’s an opportunity to broaden the net without putting wool sweaters on the Hooters girls,” he said.

84 comments Add your comment

Al Bundy

September 12th, 2012
6:08 pm

I went to a Tilted Kilt recently, and it made me really realize how dated and out of touch Hooters is now. They need a complete overhaul of their restaurants.
They need to update their decor, add a much greater selection to their menu, add a much better and larger beer and drink selection.
They also need to make their tv viewing for sports better.

Sparky

September 12th, 2012
6:18 pm

How about some hot men in orange shorts and tight t-shirts!

Mr. Skin

September 12th, 2012
6:19 pm

And 1985 called and they want their pantyhose back. Let’s see some skin. I agree with Mr. Bundy. The Kilt has it figured out.

missnadine

September 12th, 2012
6:19 pm

As a woman, I am not against Hooters but have no interest in going. The food is marginal, and the decor is ugly, and don’t get me started on the sunhose hose! Al is right, the place is just so dated, like 1980.

Ms. Wealth

September 12th, 2012
6:33 pm

There definitely needs to be a version of Hooter’s with hot, muscular, male waiters!!! I’m thinking thick locks of hair, no balding whatsoever and a hot well toned body!! So us some skin men!!!! :)

Paul's got a small johnson

September 12th, 2012
6:34 pm

Can someone please tell me why do the Hooter girls still wear pantyhose?? I have never understood this.

In the early days of Hooters they didn’t wear pantyhose. Heck, back then they didn’t even wear bras. I understand the bra……. but why pantyhose….those things freak most men out.

Hooters needs to worry about how to keep customers in general…and not just how to lure women customers.

A lot of breastaurant choices out there….there are now upstart choices from Mugs n Jugs, to Twin Peaks, and the aforementioned Tilted Kilt.

Hooters—ditch the 1985 pantyhose.

Cheryl

September 12th, 2012
6:36 pm

Tear the whole place down and start over.

Renee

September 12th, 2012
6:41 pm

Better food. The chicken is always dry. Men with Tight shorts for sure and maybe no shirts. Also I like the female outfits as is. They are way more tasteful than Tilted Kilt.

Judge Smails

September 12th, 2012
6:49 pm

Face it folks…No one goes to Hooters for the food. If they did, it would be better than it is.

And what woman wants to go to a place where she is the ugliest in the room?

Really

September 12th, 2012
6:55 pm

Titled Kilt? Hooters? Terrible food and guys are not going home with any of the waitresses.

Aquagirl

September 12th, 2012
6:58 pm

I’m thinking thick locks of hair, no balding whatsoever and a hot well toned body!!

Unfortunately 95% of men think that description fits them. Hiring would be a nightmare. :)

yeps

September 12th, 2012
7:00 pm

Couple of things would help make it fun for ladies…
1. better food.. the current food blows, so anybody who says they are going for the food is full of shat
2. could be fun to put a bar for the ladies overlooking the kitchen and hire some hot men to work back there (wearing tight shorts and an apron?)

Hooter Kilt

September 12th, 2012
7:04 pm

I won’t patronize either one…am embarrassed by both and no menu items would ever change this woman’s mind about going. So outdated…

Kat

September 12th, 2012
7:08 pm

I am a woman, around half a century old – I admit, I really enjoy Hooters. The food is fabulous. I don’t mind the skimpy teenagers as waitresses with the men gawking at them. It’s amusing people watching. Go Hooters!

Ms. Information

September 12th, 2012
7:11 pm

Heterosexual women do not want to see women’s breasts while we are eating..chatting about boyfriends, husbands and children..no thanks Hooters.

KJ

September 12th, 2012
7:20 pm

“Unfortunately 95% of men think that description fits them”

Right, it’s the MEN in this country that have the self-image delusions. The MEN.

UGA Soccer Girls

September 12th, 2012
7:36 pm

Just keep the stolen hashbrowns outside the girl’s pantyhose.

bajeha

September 12th, 2012
7:46 pm

My suggestions for Hooters’ CEO? 1.) Change the name. 2.) Do an extreme makeover of the corporate philosophy, business model, employees, decor and menu to be more respectful of and attractive to female customers. 3.) Promote the heck out of your new brand.

Fact: Changing the menu alone won’t get smart women with money to spend it in a restaurant that objectifies their sex so blatantly. If Hooters really wants and needs their business, then it will have to make over its outdated image to be more competitive and profitable.

Regards, a former customer of the original Hooters restaurant in Clearwater, FL.

Dum-Bass

September 12th, 2012
7:47 pm

I’m amazed no one has brought this up already. It’s simple, wouldn’t have to change a thing. Go after the lesbian crowd! Geeezzzz! Do I have to think of everything for ya! If you need my address for the royalty checks let me know.

JCJenny

September 12th, 2012
7:51 pm

I am a woman and have been a customer of Hooters since I was in college. You cannot beat their COLD beer and wings!! I GO THERE BECAUSE I LIKE THE FOOD!!! I don’t consider the outfits offensive by any means and the waitresses have always been very nice and respectful. We bring our daughter with us too! We are turning into such a WIMPY SOCIETY. GROW A PAIR!

Joe

September 12th, 2012
8:00 pm

Don’t see what the big deal is I have been to both places and HOOTERS is TOPS!! For those of you who say the menu sucks try the fish tacos or the grilled fish sandwish they ROCK!! Or try some different flavored wings.

Bob the Blogger

September 12th, 2012
8:27 pm

The food at Hooters is just marginal at best. My buddies and I use to go a lot, but the food was so mediocre that we started going to other restaurants to eat, then go to Hooters for a beer. Obviously the girls are the main attraction, but you have to have good food.

Ford

September 12th, 2012
8:28 pm

Please…pantyhose are NOT worn anymore,except at Hooter’s. Shorts with pantyhose are repulsive.

Fart Simpson

September 12th, 2012
8:50 pm

Twin Peaks is way better. Bigger boobs, better food, and no pantyhose!!

HootersNeedsHelp

September 12th, 2012
8:53 pm

I am not a big fan of Hooters, Twin Peaks or Tilted Kilt. Tilted Kilt is the absolute worst. The girls are all tattooed up and look like they fell into a tackle box with all the piercings. The food is the absolute worst. The one on Holcomb Bridge closed. Twin Peaks is not much better. Compared to Twin Peaks or Tilted Kilt, Hooters is head and shoulders above in terms of food, service and waitresses. Hooters is never going to get the 30+ female customer into its restaurant, but it can get the 18+ female customer in there. Market to the younger female crowd, change the uniform and update the restaurant decor.

Laila

September 12th, 2012
9:02 pm

NO TOPLESS MEN, please! I don’t want chest hairs in my food!

wyndero

September 12th, 2012
9:03 pm

Hooters wants to grow there business just like everyone else,but like everything in life once it stops growing it will die, thus the need for a new customer base. The ole school feel that is associated with there brand needs a makeover. Simple solution. Pay puffy,Jay z or someone of that nature and do an up to date make over. And ladies, you don’t support male based strip clubs so why would you go see this? And only YOUNG woman support places that have better looking woman than themselves.

Mike Cook

September 12th, 2012
9:40 pm

“Food is marginal” – you’re being WAY too generous. The food is terrible! Everywhere there are better wings. Agree with comments above – they are still in the 80’s.

Vote for Pedro

September 12th, 2012
10:07 pm

Eating at any of the aforementioned establishments is pure laziness. All Hooter’s gotta do is figure out how to get lazy women into their restaurants. How to do that? Sponsor Thursday tennis!

ABC

September 12th, 2012
10:10 pm

I’m a woman, looking at 40, and I have been going to Hooters since my college days. I actually love their wings. I don’t really care what the waitress looks like, and I really don’t care if she flirts with my husband, as long as she keeps the beer coming and the wings hot!

Dc

September 12th, 2012
10:41 pm

BS on the “noone goes to hooters for the food” comment. After the low carb craze they are the only decent breaded buffalo wings left in a major us chain…. Based on the waitresses ive seen lately, the wings and beer are the best features of the restaurant!

Michelle

September 13th, 2012
7:08 am

Nope, have no plans to go to Hooters or Tilted Kilt. Why in the world would we want to go look at scantily clad women?? Who are admittedly younger and in better shape? To remind ourselves of what we no longer look like? No thank you. My husband also has enough respect for me not to go to those places, either. We go to restaurants for the food, not anything else..

Loyal Customer

September 13th, 2012
7:10 am

I’ve been going to Hooters for quite sometime. I very much enjoy the wings. In fact so much that I get them to go most of the time. They have the best wings out there. As far as the decor, it could change. Maybe some more comfortable chairs and tables/booths? The new menu looks pretty good but I still prefer the wings. You want more women to come to the restaurant? Either split off the franchise and start a seperate Men in Uniform type restaurant or put up a dividing wall in the original stores with regular waitresses/waiters for that side. Although, I’m sure my wife would love visiting the Men in Uniform type restaurants. I can see the conflict of the dividing wall, I’d want to sit on Hooters Girl side and she would want to sit on the Men in Uniform side. Maybe you could give a choice of waiter/waitress or both? Just an idea…..

Loyal Customer

September 13th, 2012
7:25 am

You could also put the Hooters girls in jeans?

alex

September 13th, 2012
7:55 am

Why change what the heck has worked?

Renard

September 13th, 2012
7:56 am

This one’s easy, hire more well endowed men in spandex as waiters. LOL

name (required)

September 13th, 2012
8:30 am

Please don’t do this, Hooters. We go to your establishments to FORGET that there are so many fat or ugly women in the world. Don’t try to ATTRACT them.

Serious?

September 13th, 2012
8:38 am

To get more women in Hooters, add some sexy guy bartenders with no shirts and tons of muscles. Dark hair and blue eyes, nice and tall studs. We don’t want a salad and martini’s. Show us the MEN!! I go to Hooters just to see the men that come in there. The heck with the servers. Biker boys, I’ll see you on Sunday!! Woohoo to the Hoot!!!

Renee

September 13th, 2012
9:28 am

Better food would be a great place to start. Personally, I don’t care what the waitresses wear but the quality of the food in the Hooter’s locations in Gwinnett is just terrible. Also, those waitresses need to treat the female customers as well as they treat the men. You can’t attract female customers then ignore them when they are in your establishment.

Dicat

September 13th, 2012
9:31 am

Frankly, it is not the trashy looking outdated waitresses (the yucky uniforms and horrible panty hose – those poor ladies), its the food. Whatever grease they cook with makes me sick as a dog, so I’m pretty limited in my choices there, BUT I still go there with my husband because he LOVES the place and goes once a week (I don’t care how many times he goes). These ladies work hard for their money and many of them are working mothers or students trying to make a living. If you look that great and know how to wait tables…DO IT…go for it…make a good living for yourself. As far as the menu…yep…it needs updated in the worst way and the decor is cheesy – since my husband loves Hooters, I’ve been to MANY of them including the Vegas location…they all look equally outdated

tonaya

September 13th, 2012
9:32 am

if you want more women, stop objectifying women. what woman wants to go somewhere at look at her other women being displayed? if you like that kinda thing, have at it. most women aren’t turned on by it (big surprise?) and are not interested in paying your price for food that tastes like it came from the frozen food section. oh, another thing. some women do like unhealthy food. but you can get better unhealthy food at McDonald’s.

tonaya

September 13th, 2012
9:33 am

*should be “at other women” not “at her other..”

Ladies Man

September 13th, 2012
9:38 am

What’s so important about hair ladies? I have plenty on my back if it is that important to you. Want to run your fingers through it?

MyHusbandisNOTAllowed

September 13th, 2012
9:40 am

Carletta does not allow me to go to Hooter’s. EVER! My cousin’s wife let’s him go though. UMF

Too bad!

September 13th, 2012
9:47 am

You want more female customers? TOO BAD! This is the sexist, objectifying business model you built your “no pun intended in the name” food establishment upon. Now live with it. Based on the comments, there are still plenty of slobbering leches out there to keep you in business.

Too bad!

September 13th, 2012
9:48 am

Oh, and P.S. If you think women are staying away because the furniture isn’t pretty enough, you are more clueless and hopeless than I thought.

Robert

September 13th, 2012
9:54 am

As I read this article I asked the women seated at a table next to me what should Hooter’s do to attract more women customers? They all said use the same marketing strategy they use for men (young, attractive ladies) and hire young attractive body builders to work as waiters. Women will look at this the same way men do. There are lots of unemployed body builders who would love to work at Hooter’s just to get the attention from the female customers.

PMC

September 13th, 2012
9:54 am

Objectifying women? Isn’t that what you do to yourselves every time you go out?

Rachel

September 13th, 2012
10:07 am

The only reason I ever went to Hooters was to watch the Wrestling PPV’s. Why go there when I could hit just about any other sports bar in town?

HFT

September 13th, 2012
10:08 am

I am a long time customer of Hooters. (Yes, I am a female) I prefer their wings over any other restaurant! And, they have roasted oysters!