1:03 pm September 6, 2012, by Christopher Seward
You won’t find Ben & Jerry’s “Boston Cream Thigh” or “Peanut Butter D-Cup,” and if the ice cream maker has anything to do with it you won’t find the titles from Ben & Cherry’s.
Ben & Jerry’s Homemade Inc., the maker of “Boston Cream Pie” and “Peanut Butter Cup” ice cream varieties, is suing the maker of Ben & Cherry’s X-rated DVDs, claiming Rodax Distributors and Caballero Video of California is tarnishing Ben & Jerry’s reputation. According to media reports, the suit targets “exploitative, hardcore pornographic” products that resemble Ben & Jerry’s marketing.
The trademark lawsuit, filed in federal court in Manhattan, seeks unspecified damages. Rodax Distributors has not commented.
The suit targets the distribution and sale of DVDs that are packaged to resemble Ben & Jerry’s packaging, including grazing cows, large white puffy clouds and green grass.
Ben & Jerry’s sells its ice cream, frozen confections, frozen yogurt and sorbet in a variety of flavors in grocery and convenience stores, and at more than 400 Scoop Shops around the world, mainly in the U.S.
Ben & Jerry’s, however, is also known for some of its eyebrow-raising flavors, such as Schweddy Balls and Karamel Sutra.
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