Don’t be surprised if you see more targeted advertising tweets coming across your screen in the near future.
Twitter announced Thursday that it will start allowing advertisers to send their pitches directly to its 140 million users based on the interests they have revealed in previous tweets. The social media company is following the leads of others, such as Google, that display ads based on the type of topics online users seek out.
Until now, companies could only direct ads to their own Twitter followers and users similar to their followers.
Twitter, which is a free short-messaging service, has mined tons of tweets that users have sent or read to come up with 350 “interest categories” that advertisers can refer to in directing tweets. The categories range from education to home and garden, from investing to football and soccer. It also has cut the minimum bid requirement for its auction-based ad system to attract more advertisers.
According to Twitter’s pitch to advertisers:
By targeting people’s topical interests, you will be able to connect with a greater number of users and deliver tailored messages to people who are more likely to engage with your Tweets. When people discover offers and messages about the things they care about on Twitter, it’s good for both marketers and users.
So, are you ready for more Twitter ads?