Google to acquire Frommer’s travel company

Travel reviews are about to become a bigger part of your Google search experience.

Google Inc. has acquired travel company Frommer’s, according to a report in the Wall Street Journal. The move should bolster Google’s ability to offer more extensive local reviews from around the world. Google already owns restaurant-review company Zagat Survey LLC, which it acquired last September, and has integrated that content into Google Maps.

Publishing house John Wiley & Sons decided to sell Frommer’s back in March because it no longer fit into their business strategy, according to WSJ. The deal is expected to close shortly. Neither side would reveal the sale price.

Frommer’s offers a variety of guidebooks for global destinations. Its extensive website offers travel booking services and travel-related information. Google hasn’t said whether it will continue to print Frommer’s travel books, or offer them entirely online, according to WSJ.

What do you think of Google’s recent purchases? Is the search giant getting too big?