Survey: iPad leads in satisfaction
The votes are in and the “i’s” – as in iPads – have it, according to a new survey.
Not only are users more satisfied with their tablets than smartphones, they prefer an Apple iPad over other tablets, according to new research by ComScore.
In a survey of 6,000 users, ComScore found iPad users tended to be male, under age 35 and on the wealthier side with household incomes of more than $100,000. Kindle Fire owners, on the other hand, tended to skew female with lower household incomes.
The Kindle Fire, based on Google’s Android operating system, came in second in owner satisfaction, according to ComScore, followed by other Android tablets.
The top consideration that motivates purchases also differs for iPad and Kindle Fire owners.
For the average tablet owner, the top purchase considerations are selection of apps, followed by price of tablet, brand name and operating system.
For iPad owners, the top consideration is availability of apps, followed by brand name. The top consideration for Kindle Fire owners is price, followed by selection of apps. The base price for an iPad is $499 for a Wi-Fi only 16GB device, compared with $199 for a 16GB Kindle Fire with Wi-Fi.
Operating system wasn’t a top consideration among the tablet or smartphone owners, ComScore found.
Smartphone owners rated overall satisfaction with their device an 8.1 on a 10-point scale, compared with a rating of 8.6 for tablet owners.
It’s widely expected that Apple with release a 7-to-8-inch tablet next month to compete with Google’s Nexus 7 Android device.
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21 comments Add your comment
KYHA
August 7th, 2012
1:12 pm
My Ipad was the best choice ive made on money spent in awhile..other than my washer/dryer set!
Steve-o
August 7th, 2012
1:16 pm
What is Apple going to call their new 7 to 9 inch device? The Mini-Pad?
Why Waste Time
August 7th, 2012
3:05 pm
I’m sorry but I can trust any survey done on the Apple faithful to be objective towards anything but Apple products.
Metro Coach
August 7th, 2012
3:32 pm
Of course people are going to be happier with an iPad over a Fire. What about ALL the other Android offerings from Samsung, Sony, Acer, and Asus? How about the Blackberry Playbook? Gee, this survey wasn’t rigged in Apple’s favor AT ALL.
LifeAfterApple
August 7th, 2012
4:21 pm
Forgot all of that I’m getting one of these, http://www.youtube.com/watch?v=dpzu3HM2CIo
Beast from the East
August 7th, 2012
4:24 pm
I’ve owned an iPad for about 4 months and love it. Best purchase I’ve made in years.
Best Hands Down .....
August 7th, 2012
4:44 pm
As a consumer who does extensive research before making a purchase … I am not surprised to learn that the iPad would top this list. My cell phone is a blackberry but I would never buy the playbook. It did not appeal to me at all. As far an adroid tablets, I work in an electronics store and have personally witnessed numerous consumers return tablets (mostly Samsung) that are powered by android. I did consider the Kindle Fire but still came to the conclusion that the biggest bang for my buck would be the iPad. I am very happy with my choice.
New Apple Fan
August 7th, 2012
5:20 pm
I had never owned an Apple product when I bought my iPad last Summer. I COMPLETELY fell in love with this device. It was all I needed and wanted and more. Since then, I’ve gotten an iPhone and an iMac and have become a total Apple convert. They just know how to make things work and be user-friendly. I had an Android phone before, and while it served its purpose, it wasn’t nearly as fun and useful as the iPhone.
FalKirk
August 7th, 2012
6:10 pm
The comments made by “Why Waste Time” and “Metro Coach” are so ignorant that it makess one’s head spin. This was not a survey of iPad owners. It was a survey of TABLET owners.
If you go to the source press release, you’ll see that “iPad owners experienced the highest level of satisfaction (8.8 rating), followed closely by Kindle Fire owners (8.7). Android tablet users (excluding Kindle Fire) had a slightly lower satisfaction rating of 8.2″.
Mountain Man
August 7th, 2012
6:32 pm
I suppose those who don’t own an iPad and are critical of them nonetheless probably aren’t smart enough to use them anyway, no matter how easy they are to use.
Shannon, M.Div.
August 7th, 2012
7:11 pm
It was pricey, but I love my iPad. It’s one of the few devices that has literally changed my life–as in, it changed the way that I do things.
Sally
August 7th, 2012
7:27 pm
Not surprising. LOVE my iPad. My Android Smartphone? Not so much.
Chris Sanchez
August 7th, 2012
8:35 pm
Opinions on iPad versus Android devices abound…clearly, a bunch of folks like their iPads or the company wouldn’t be making so much money.
Mr. C
August 7th, 2012
8:47 pm
I LOVE my Samsung Galaxy Tab! The IPAD is neat, but I would not pay all that money for an IPAD and I have a phone that does just about the same thing. APPLE GEEKS are crazy!!! Apple takes all of your hard earned money every year with little cahnges that you all go crazy about. Are you all in line yet?
Android Jones
August 7th, 2012
9:01 pm
How can I say this? Well, an iPad is a 1\4 step up from a TI calculator. The Asus TF700T is the “Swiss Knife” of mobile computing..
Bob
August 7th, 2012
9:17 pm
Remember when cell phones first came out? They were novelties and only a few people had them. Mark my words, In a few years everybody will have an I Pad. There are only two kinds of people in the world, I Pad owners and future I Pad owners.
Raoul
August 7th, 2012
9:33 pm
I bought an iPad only so I could throw hot steaming Peter North ropes on its screen.
Ipad!
August 8th, 2012
8:50 am
buy the ipad–much better than the rest. It’s worth the extra money.
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Amina
August 9th, 2012
4:00 pm
I love my iPad, my iPhone and my iPod. I am planning on getting a MacBook for Christmas. They are so nice, and I enjoy all of my Apple products – they are so Rich!
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