DirectTV cuts back on 3D programming

(Associated Press)

(Associated Press)

Despite more 3D television sets being sold, the availability of programming may not be keeping pace with the sets’ growth in popularity.

DirectTV is the latest to cut back on the hours it is airing three-dimensional  programs due to lack of content, according to an Associated Press report.

The channel, n3D, still offers movies, sporting events, concerts and documentaries, but some of the programming is no longer 24 hours a day as of June 1. The channel regularly repeats some shows to fill the void. Now viewers will see the n3D logo when there isn’t a show.

AT&T’s U-verse cut its 3-D lineup last fall, citing lower customer demand.

DirectTV launched its 24-hour channel two years ago. According to, DirectTV continues to offer 3D movies on its pay-per-view DirecTV Cinema service. Multichannel also said DirectTV still carries the 24-hour ESPN 3D and 3net, from Discovery Communications, Sony and IMAX will provide 3D coverage of the 2012 Summer Olympic Games in London, which is programming from NBCUniversal,

Sales of 3-D television sets continue to rise, however, with the sets accounting for 11 percent of flat-panel TV sets, double what it was a year ago, according to the AP.

To use the DirectTV service you need a compatible 3D TV and 3D glasses, a high-definition HD DVR receiver and HD service.

Do you see 3D programming as a big part of your TV viewing experience in years to come?

3 comments Add your comment


June 26th, 2012
11:41 am

The HD and 3D technology offered by Direct TV is incredible. I have a 55″ LG 3-D television. Watching a football or basketball game on ESPN-3D is almost…and sometimes better than being there.


June 26th, 2012
9:33 pm

I just got a 70 inch led / 3D tv at costco—I’ll switch to cable if direct TV cuts back on 3D.


June 27th, 2012
2:34 pm

I don’t see going to 3-D television until I can get 3D viewing without the 3D glasses. I figure that’s at least 5 years away if not more.