1:03 pm June 19, 2012, by Fran Jeffries
After first defending the design of a new line of sneakers against accusations of racism, Adidas announced Tuesday it would pull its JS Roundhouse Mid shoe from production.
Adidas made the move after critics of the sneaker, which features plastic orange chains and a cuff that strapped around the ankle, said the straps resembled shackles – an image reminiscent of slavery.
In brushing off critics, Adidas said in a statement that the shoe was the ‘outrageous and unique take on fashion’ by noted fashion designer Jeremy Scott.
The shoe, which was going to sell for $350 a pair, was previewed months ago and generated little chatter until Adidas recently started promoting it on its Facebook page.
“Since the shoe debuted on our Facebook page ahead of its market release in August, Adidas has received both favorable and critical feedback. We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace,” the statement said.
Scott defended his design, saying the shoe was inspired by a toy called My Pet Monster. “My work has always been inspired by cartoons, toys & my childhood,” Scott said in a statement emailed to The Associated Press.
Get inside Atlanta's and national business news and how it affects you.
Vacation stops, manage subscriptions and more