Kraft Foods changing its name
The name “Kraft Foods” has been around for decades, but the maker of all sorts of cereals, snacks and other well-known food products says it’s time to go in another direction, starting with a name change.
Pending shareholder approval, Kraft Foods will become Mondelez International. The company, which is splitting into two units (snack foods and grocery), said it chose “Mondelez” to reflect its goal to expand its snack food business globally. according to a MarketWatch report on the name change. The word means “delicious world.”
“For the new global snacks company, we wanted to find a new name that could serve as an umbrella for our iconic brands, reinforce the truly global nature of this business and build on our higher purpose – to ‘make today delicious’,” said Chief Executive Irene Rosenfeld, according to MarketWatch.
Of course, the company hasn’t said the name change will extend to products. Can you imagine a kid asking, “Mom, may I have some more Mondelez Macaroni & Cheese, please?”
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125 comments Add your comment
Ghost
March 21st, 2012
1:08 pm
Stupid. They’ll still sell the same stuff. Anyone fooled by a name change isn’t that bright to begin with.
cookieminister
March 21st, 2012
1:10 pm
That’s silly…Kraft is a great name…I even eat KRAFT mac n cheese before I eat my wonderful cookies…Cookies make the world go round….EAT SOME!
jayb
March 21st, 2012
1:10 pm
Maybe in Mexico it will mean “delicious world”. Here in America it will be known as the mystery food formerly known as Kraft.
Jay Dubu
March 21st, 2012
1:14 pm
I hope that they did not spend money on consultants to arrive at thsi not so brilliant idea.
“Branding” sells, and unless they have skeletons in their globals closets, “KRAFT” is already well known.
Donna P.
March 21st, 2012
1:15 pm
How do you pronouce that? Sounds like they are doing this name change to appeal to more Hispanic, Spanish, etc. speaking people.
Look before I leap...
March 21st, 2012
1:18 pm
They spend decades and billions of dollars establishing world-wide brand recognition and then because some pissant MBA comes up with a bright idea, they decide to re-brand with some foreign sounding name?
No one learned anything from “New Coke” I guess.
When this comes up for a share-holder vote, not only do I hope they vote it down, they should vote the idiot CEO out on his deluded ass for supporting it.
Dow Jones and the Temple of Doom
March 21st, 2012
1:19 pm
How dare these people attempt to change wholesome, correct American Kraft into some kind of foreigner sounding name. I’m not putting Mondelez Velveeta on my Freedom Fries ever again! From now on, I’m only using Queso cheese from Goya. Like the commercial says, Goya is muy delicioso.
wagnert
March 21st, 2012
1:24 pm
“The word means ‘delicious world’.”
Oh, it does, huh? In what language? Neither Babelfish nor Google Translate recognize it in French Spanish, Portuguese, Italian, Latin, Basque, Catalan. or Welsh (a little stretch, there.) I think this is like Exxon — it sounds condescending in all languages.
concerned citizen
March 21st, 2012
1:26 pm
In what language does it mean that? Monde is world in French but delez means nothing in French so somebody paid a lot of money to make up a new language to go with its engineered ingredients and a ton of sodium. They can call it what they want, real food it is not.
gj2001
March 21st, 2012
1:31 pm
probably a bean counters’ rationalization for lower the cost of ingredients in Kraft products.
either that or they hope to expand to the larger market of people who’s last name ends with ‘LEZ’ .
Last Word
March 21st, 2012
1:33 pm
The “Browning” of America.
Angry
March 21st, 2012
1:36 pm
Let the rest of the world come to us and learn the word Kraft!
John
March 21st, 2012
1:37 pm
Worst idea since “New Coke”. They have a highly respected worldwide brand which took generations to build and now they change the name? Trying to appease a vocal minority by taking the American out of a Great American Company
Jobie
March 21st, 2012
1:41 pm
Hmmm . . . Reminds me of New Coke . . .
Rex Dogma
March 21st, 2012
1:45 pm
Just plain stupid. Who was paid big bucks for this idea?
Not cool
March 21st, 2012
1:46 pm
This name sounds like someones last name. It’s hard to say and it does not roll off of your tongue. Everyone knows Kraft…why change? Instead of changing their name, why not come up with products that are less laden with “extras”. Change packaging or colors…not the name. BAD move for a largely good ole American product line.
Crap
March 21st, 2012
1:46 pm
Mondelez American Cheese slices?
Crap
March 21st, 2012
1:46 pm
Oxymoron?
gordonguy1969
March 21st, 2012
1:48 pm
Wonder if they’ll change the name of Kraft Philadephia Cream Cheese to some more exotic name – hmmmm, Kraft Cartagena Cream Cheese? Kraft Grenoble Cream Cheese? Kraft PhilaMexCitPariLonBeijRio Cream Cheese? Ah, that brings in that “world-wide” appeal.
Curzen
March 21st, 2012
1:48 pm
“Let the rest of the world come to us and learn the word Kraft!”
and if you want to know what the word actually means, go to Germany.
Browncoat
March 21st, 2012
1:49 pm
Yep New Coke and Netflix…..
Mary
March 21st, 2012
1:50 pm
Doesn’t this fly in the face of what you learn in Marketing 101 about managing your brand? If you have a recognized brand name and change it, customers will be confused. Once they can no longer find the brand they’ve purchased for years, they will try other brands in an attempt to find something with a similar taste. Once they’ve tasted other brands, some will start buying that brand. I don’t think this is a good idea.
Not White
March 21st, 2012
1:51 pm
Wow, a lot of the comments are extremely clear that a lot of you racist and , honestly, just stupid. Thanks for reminding me that America is not really open to equal opporunity.
Not White
March 21st, 2012
1:52 pm
The article doesn’t imply that Kraft foods will be named differently. Once again, being white is more important than understanding not everything is for Latino speaking people.
What?
March 21st, 2012
1:56 pm
New Coke was a different product (not company) with the same name. This is the same company (not product) with a different name. Confused yet? That’s because these are entirely different.
jackie
March 21st, 2012
1:58 pm
Stupid, stupid, stupid! Fire every little toady and every executive who are involved in this icredibly assinine decision to create another word that means nothing. Can you say Exxon or Enco? Those are catchy meaningless names that don’t make me want to run out and knock people out of my way in order to buy their product.
Not white either
March 21st, 2012
1:59 pm
I am left to wonder why after so many years of name brand recognition …….”Kraft” gets nixed… Is it pro-internationalism as the article seems to suggest…or is it just good old fashion anti-Americanism… Oh well As long as the name change does not come with a closed distribution center and no EPA standards…life goes on.
Rob
March 21st, 2012
2:01 pm
The only constant in life is….change! Why do people fight it so much?
Bshow
March 21st, 2012
2:01 pm
That has got to be the dumbest idea I have ever heard?? What the heck is wrong with the name Kraft Foods?? It is like changing the name of Kleenex to some crazy name that no one will remember.
Pearl
March 21st, 2012
2:04 pm
That’s a stupid name (period) Mondelez Macaroni and Cheese…ewwww
rivercard
March 21st, 2012
2:05 pm
As a shareholder (albeit a small one) name switch to Mondelez leaves me with a bad taste in my mouth.
John
March 21st, 2012
2:06 pm
New Coke replaced an iconic product and brand (temporarily, thank goodness). This new name is replacing an iconic brand as well (just happens to be a company name). The comparisons are very justifiable.
Not Brown
March 21st, 2012
2:07 pm
Wow, racist because we want something wholly American not to change to some half-assed latino name just to pander to illegals?
Sally
March 21st, 2012
2:09 pm
The grocery side of the business will still be Kraft Foods. All cheese products are part of the grocery business. So you will still be buying Kraft Macaroni and Cheese. It’s the global snacking business that changing to Mondelez.
Wisdom
March 21st, 2012
2:10 pm
The whole world knows and respect Kraft. I have a food factory, I will like to buy the name Kraft and I don’t have to spend millions to get people to accept my products and in three years I will make too much money to take over Mondelez.
This is a very grevious mistake. It is going to cost the company a fortune. I am going to sell my stocks that I have with them.
William
March 21st, 2012
2:10 pm
This is the brightest idea they have had since they sold off Breyers ice cream. The new owners changed the ingredients, so I don’t buy it anymore.
Elaine Bennis
March 21st, 2012
2:10 pm
Moland Springs?
rivercard
March 21st, 2012
2:10 pm
Mondelez munchies. Favorite of potheads throughout the world.
cmrc
March 21st, 2012
2:11 pm
Isn’t Mondelez too similar to George Costanza’s made up company, Mandelay?
Why not ‘Kraft Golbal’ or ‘KraftWorld’?
JenB
March 21st, 2012
2:12 pm
Sally is correct. Kraft is still Kraft with regards to grocery products – ie…cheese. Mondelez will be for the International business. Kraft isn’t giving up their name – you need to read the entire article….shame on the blogger for suggesting Kraft is changing the name on everything!
rivercard
March 21st, 2012
2:13 pm
William – I don’t eat much ice cream anymore, but when I did Breyers was pretty good. Can’t believe they would change a proven recipe. But then again have you been to a Longhorn’s since Darden took over? Need a chainsaw to cut the Flo’s filet theses days.
cmrc
March 21st, 2012
2:13 pm
Too much opportunity for someone to be offended by this. Obama should appoint a Czar for corporate name changes.
Bob
March 21st, 2012
2:14 pm
People will react to anything without finding out the entire story. Verify your facts folks. Kraft is still Kraft. Just splitting into two companies.
SKS
March 21st, 2012
2:18 pm
Ok enough is enough.Don’t want to keep an American food line name fine.Move to Central America.I have used this product for 45 years and no more.I am tired of all this Anti-American drivel and I’m not going to take it any more.I can and will be using another brand.
Denise
March 21st, 2012
2:19 pm
See people…idiots are everywhere. Even in the board room.
Mike
March 21st, 2012
2:20 pm
Rivercard, they probably had to make Longhorn worse so it wouldn’t compete with The Capital Grille.
Will this be like when the Woolworth’s parent company became Venator? (Which is probably Spanish for “dragon-like creature that comes through the window”?)
Sharon
March 21st, 2012
2:21 pm
Thank you, Sally, for clarifying what I was about to! People should learn to read and interpret before they start to blow their lids.
Like it is
March 21st, 2012
2:30 pm
Dreamed up by a bunch of MBAs. Better get your resumes ready folks.
Deb
March 21st, 2012
2:30 pm
If it isn’t broken – and it’s not – why mess with it? Just to make sure it gets broke?
rivercard
March 21st, 2012
2:31 pm
Mondelez name will not be used for consumer branding. All Kraft named products falling under the Mondelez umbrella will continue to use Kraft name for awhile and a new name will be used after that time expires.
Tman
March 21st, 2012
2:35 pm
Why not name it ‘Delicious World International’? Sounds better.
Kevin
March 21st, 2012
2:43 pm
I think I’ll have a box of Mondelez Mac n’ Cheese tonight with a can of New Coke.
File this under “Brand Suicide”.
I honestly had to make sure today wasn’t April 1st, because I thought this had to be a joke.
joe in tucker
March 21st, 2012
2:49 pm
sound like something some Marketing weeny would come up with… time for home mad mac n’ cheese… boycott Krap Foods!!
joe in tucker
March 21st, 2012
2:49 pm
*made
WTF?
March 21st, 2012
2:51 pm
Hell no!
Darren Stevens
March 21st, 2012
2:52 pm
I agree. I’m a marketing professional and this is just a stupid idea.
mcdaviddawg
March 21st, 2012
2:52 pm
I assume by being more international it means they will be importing more of what they sell. Very concerned about food from other countries especially China. One of the problems with Walmart is they do not tell on their packaging where the food with their labels comes from.
Matt
March 21st, 2012
2:53 pm
Who cares?!? Jeez the commentators on this article really care that much what brand name is on your over processed food out of a box? Enjoy your diabetes.
Darren Stevens
March 21st, 2012
2:53 pm
Pandering to the growing Hispanic population in the U.S. perhaps?
Darren Stevens
March 21st, 2012
2:54 pm
Isn’t Matt just all SUPERIOR?!!!
Victor Mondelez
March 21st, 2012
2:55 pm
I think it’s an awesome idea!
Jose
March 21st, 2012
2:55 pm
All you racist “white” morons on here talking about “they are stupid to change the name to appease illegals” really??? I am hispanic and was born in P.R. so that makes me a law abiding, tax paying citizen and I fought and is still fighting for all you lazy asses on here commenting, can any of you morons read and comprehend what you are reading. The article states that Kraft is changing their company name, to enhance their “snack food” model…….not their grocery products. I am sure all you over weight lazy idiots that eat boxed mac n cheese will still be happy.
Roekest
March 21st, 2012
3:02 pm
That is f-ing stupid as s–t. What’ll they think up next? A new formula for Coke????
waaahhh, poor Jose
March 21st, 2012
3:03 pm
My name is Jose and I’m an over sensitive sissy cry baby, wah, waaahhh. Punk a*&.
Matt
March 21st, 2012
3:03 pm
Thanks Darren for confirming my superiority, I will try to be a just an benevolent leader.
Matt
March 21st, 2012
3:03 pm
*and
Matt's Mom
March 21st, 2012
3:04 pm
Matt’s just mad because we wouldn’t let him eat sugar when he was young, and we forced him to watch his father and I getting down-n-dirty. I mean, who else was going to take the pictures. Surely not his sister; she was only 5 at the time.
Jose
March 21st, 2012
3:06 pm
LMAO…..@waaahhh, you can hide behind your mother’s computer all day but I am sure you have done nothing better with your life, thanks for proving my point….F*&K U MORON!!!!!!!
rivercard
March 21st, 2012
3:09 pm
I am not sure how hispanics got in the mix here. The name is part latin and part make believe.
The hilarity in this is imagining all these self-important a holes slapping themselves on the back for coming up with this “creative” name. Altria, Diageo, Accenture – they just can’t ever seem to leave well enough alone. Could have saved themselves time and money with something like Kraft International…
Matt
March 21st, 2012
3:10 pm
It’s true, I did have to sneak out back and inject it between my toes because she would check my arms. Also thanks for the “shaking fetal position” I just got out of, it beats a power nap.
Chilly Willy
March 21st, 2012
3:15 pm
Guess I will stop buying Kraft err Mondelez foods.
gdawginkalamazoo
March 21st, 2012
3:15 pm
Don’t worry they hired the “World’s Most Interesting Man” to be the spokesman for the new brand. He will start right after he finishes that six pack of Dos Equis XX.
Dr Houss
March 21st, 2012
3:17 pm
DA Dumb A$$$ some MBA fool with a marketing gimic that will backfire
ihorizon
March 21st, 2012
3:17 pm
Jose’, please forgive my saying this, it is not being nice calling someone a racist when you have never met the individuals personally. Your attitude toward “whites” is offensive to me. By the way, I am a white female and my heritage is part German/French/ American Indian (Cherokee/ Creek) ancestry but mostly all of AMERICAN of USA. I am an educated “moron” from the South. In case you did not know, ‘Hispanic’ was given by former President Nixon to count population in US Census. Would you have fought in the Spanish American War or the Alamo???? Either way, it doesn’t matter as USA kicked butt!!!
Now as for the name change, the company is going global so there is not a lot we can do about that….if you look at the past few years, banks and companies are merging into one unification system. Read book of Revelations.
Realist
March 21st, 2012
3:26 pm
If I had stock in Kraft I’d sell it now!!!
Not White
March 21st, 2012
3:27 pm
@ihorizon – American Indian = a person born in American whose parents are from Indian.
What you meant to say was Native American, but your right. You are right, you are an educated moron from the South. Typical idiot, trying to talk to the talk, but really don’t know a damn thing.
Not White
March 21st, 2012
3:30 pm
The true sad part is not the name change of Kraft, but rather the fact that many of you racist and angry people are breeding and teaching children your idiot thought processes.
Marcel - Atlanta
March 21st, 2012
3:32 pm
@Realist, If you have stock in Kraft you should keep it, because clearly the company is positioning itself to compete globally – which is what so many people say that American companies don’t do well, right?
joey
March 21st, 2012
3:32 pm
Terrible move. Idiots!
Not White
March 21st, 2012
3:35 pm
@Marcel – but are they hispanic stocks? Cause these people only want American stocks. lol
rivercard
March 21st, 2012
3:35 pm
Not white- you are referring to Indian Americans . ihorizon’s usage of American Indian is correct.
Marcel - Atlanta
March 21st, 2012
3:35 pm
People were just as up in arms when Bell Atlantic/NYNEX changed its name to Verizon. No one knew what that meant either… and today VZW is doing just fine with considerable market share in the US in addition to global partnerships that most Americans are completely unaware of. With the exception of a few notable mistakes, the marketing folks tend to know what they’re doing.
oledawg
March 21st, 2012
3:40 pm
Pillsbury and General Mills are one but still retain brand identity on different products.
Kraft how much did you research this name deal.
Realist
March 21st, 2012
3:42 pm
Kraft sounds like it is Daft!
lovelyliz
March 21st, 2012
3:45 pm
I want to be in the business of printing up letterhead, making t-shirt/mug/trinket, paint office & building signs, etc everytime a corporation buys out another &/or changes its name for amrketing reasons
rivercard
March 21st, 2012
3:46 pm
Marcel- When you are part of an oligopoly (VZW) it hardly matters what your name is. Brand identity is an important part of the marketing formula.
Marcel - Atlanta
March 21st, 2012
3:50 pm
@Not White – I’m going to steer clear of the race baiting, thank you very much.
What I will say however, is that the comments of some of these posters is another sign of how myopic some people can be. We are in a global economy, and that requires us to think beyond our borders. Do people realize that virtually the same cars are sold throughout the world under different names to appeal to the audience in that country? Our that our beloved Coca-Cola sells sugar water all over the world under different brand names and flavors?
Why wouldn’t Kraft want to position itself to be a global player? In order to do so, they realized that the Kraft brand wouldn’t sell as well internationally.
We’ve done the same thing for US brands. Edy’s ice cream in the south and east is the same as Dryer’s (the parent company) in the west. Hellman’s mayonnaise is sold as Best Foods west of the Rockies… and so on.
The fact that anyone could make these marketing decisions a anti-Latino issue only shows their own stupidity.
… and with that – I’m off of my soapbox!
mandy
March 21st, 2012
4:09 pm
Kraft will not be in my house when it changes to Mondelz. I will use another brand. An American Brand.
HRPufnstuf
March 21st, 2012
4:14 pm
Kinda like when they changed Stewart Avenue to Metropolitan Avenue. Same ho, different day.
Chef Boy-R-Dee
March 21st, 2012
4:18 pm
I will NEVER eat this crap again! THIS IS AN OUTRAGE!! They had a perfectly good name before. Perfectly good. I’m livid over this. BOYCOT MONDELEZ FOODS!!!
Latino Heat
March 21st, 2012
4:19 pm
this is racism, plain and simple.
fan of the abnormal
March 21st, 2012
4:20 pm
if it aint broke….DONT BREAK IT!
Latex Salesman
March 21st, 2012
4:24 pm
LOVE the Seinfeld references…
@ Elaine Bennis: hahaha, “Moland Springs”
@ cmrc: I think you mean ‘Vandelay’ as in Art Vandelay and Vandelay Industries
http://www.youtube.com/watch?v=_T35QhLx_KI
LemonD
March 21st, 2012
4:33 pm
My question is WHY???
Food Lover and Brand Lover
March 21st, 2012
4:38 pm
I love my brands and have my favorites. Over the years some have come and gone, here is another one, going bye bye. What a shame.
Arthur
March 21st, 2012
4:42 pm
A little bit early for April fool’s jokes I think.
Justin Case
March 21st, 2012
4:42 pm
This is about the stupidest thing I have ever heard!
amy
March 21st, 2012
4:45 pm
…the majority of AJC’s commenters, as well as the blogger, once again demonstrating that reading comprehension is not a strong suit. the article said the snack foods portion of the biz, not the grocery portion of the biz, would be renamed; then everyone goes on to list examples of “mondelez so-and-so” using…wait for it….kraft grocery products (mac & cheese, cheese slices, etc. etc. etc.)
i’d like a side of 3rd-grade-level reading comprehension with my daily dose of xenophobia, please.
ihorizon
March 21st, 2012
4:46 pm
@Not White, you are Jose, right? We were discussing brand names and you make it to be racist???? Open the bible and history books and read!!! Then open your mouth and speak.
Rivercard: Thank you for the support. WWJD?
MEANEYMOUSE
March 21st, 2012
4:46 pm
Anything that has LEZ in it can’t be all bad /(*. .*)\
chattanooga
March 21st, 2012
4:49 pm
This decision ranks right up there with other marketing disasters like New Coke and Ford Edsel…
JDW
March 21st, 2012
5:05 pm
WOW…can anyone say New Coke…
TruthBe
March 21st, 2012
5:07 pm
Total BS and more polictical correctness horse poop. Kraft is an old American iconic name in the food business. But the CEO idoit Irene Rosenfield wants to change the histrical American Brand Name to compromise to the Hispanics where the brand has high growth in their markets. USA, USA, USA must be out of date with these liberal CEO’s.
Greg Ray
March 21st, 2012
5:14 pm
No comprende ! Stupidos !
Realist
March 21st, 2012
5:20 pm
Kraft is already a global brand name. So is Toyota.
Uh, Kraft is a GERMAN name
March 21st, 2012
5:24 pm
It is not “American” in origin.
That being said to give up such a well established brand is asinine.
Wilhelm Klink
March 21st, 2012
5:28 pm
Hmmmm…..
New Coke
Planet Radio
The Edsel
President Obama
MSNBC
Kraft really wants to join this group of losers?
ihorizon
March 21st, 2012
5:34 pm
Based on my reading Kraft has been in expansion of its businesses since WWI. Its founder created National Dairy Products Corporation, formed on December 10, 1923 by Thomas H. McInnerney which later increased sponsorship on radio and television. Plus I remember New Coke and not liking it back in 1985!!! How time flies!
The New Spiderman
March 21st, 2012
5:45 pm
Brillante! Bravo!
Charlie
March 21st, 2012
5:57 pm
They could change their name to Jesus and I still wouldn’t buy their processed, preservative laden chemical “food like” products. Eat food from the ground people and NOT from a box!
HitMNdaPocketbook
March 21st, 2012
6:00 pm
Don’t like the name change BUT hey this is AMERICA right? They have the RIGHT to change the name if they can convince the shareholders. Convincing them is easy as long as they can show them that they can make MONEY! But because it is AMERICA, I also have the right, like everyone else, to determine where I spend my money and with whom to spend it! Any product with Mondelez on it I will not buy! ADIOS MUCHACHOS!
Loved by dogs
March 21st, 2012
6:01 pm
Stupid move…and good riddance. I quit buying Kraft products years ago, when they watered down Miracle Whip. They responded to my complaint by sending me free coupons for the same product. No thank you, Kraft. Haven’t bought any of their products since. I have since discovered mayonnaise tastes pretty good, and other companies’ products are superior.
Nora McLellan
March 21st, 2012
6:05 pm
Vandalay industries! right out of Seinfeld!
single white dove
March 21st, 2012
6:07 pm
They should change it to: Queso de tonto. What a bunch of idoits. I will not buy there cheese!
single white dove
March 21st, 2012
6:08 pm
their, sorry for the typo
FYI
March 21st, 2012
6:17 pm
Boycott!!!!
Cheeriegirl
March 21st, 2012
6:28 pm
Stick to Kraft. Easy to spell and pronounce.
Retired Nabisco (Kraft) Employee
March 21st, 2012
6:28 pm
To correct some of the comments already posted, this new name is for the soon to be formed new International Snack Foods company, which will be comprised of the Nabisco, Planters and recently-acquired Cadbury brands, among others. The actual Kraft brands (i.e., for cheese, mayo, salad dressings and other grocery items) will still be under the Kraft corporate name, when the company splits in two at the end of 2012. In the opinion of this long-time Nabisco, then Kraft employee, it would make far more sense to I.D. the new snack foods company under the Nabisco banner, vs. some non-descript, European-concocted name that makes no sense to the average consumer and carries no brand recognition with it. A very stupid decision by someone, or some group of people, whom I would refer to as “Moron-delez’s”……..
JohnC
March 21st, 2012
6:39 pm
Not too many years ago they changed their logo to be more modern. Sales plummeted and within months they changed it back. Guess they don’t learn fron their mistakes.
Moon Mullins
March 21st, 2012
6:51 pm
They need to take a looooooooooong, hard look at that name. “Global Goodies” makes more sense.
jj
March 22nd, 2012
5:52 pm
cool, another company that I won’t spend my money with. Yea me…. I’ll be rich before this is over.
vaden
March 23rd, 2012
11:10 am
I just hope that jobs aren’t lost in this name change. Kraft has been shaky for years with poor
dividends to investors. Altria dumped Kraft years ago, but they too may be in trouble with
the heavy debt of John Middleton; which is suppose to transfer operations to Richmond,
which will cause job loses. Domestic cigarette sales are declining. Let’s hope that we can
keep Americans employed. America must protect jobs here and stop killing manufacturing jobs!
sallycrowder
March 24th, 2012
7:51 am
You can also look up your local grocery store or online website Printapons and find a list of the best deals, and the sites will match sale items with coupons.
MSarge
March 26th, 2012
1:46 pm
I am reading these comments laughing out loud..amazed that (American) people are jumping to conclusions and are being so offensive and opinionated when they obviously only know half the story…Kraft Foods Global Inc is splitting into two companies – North America Grocery Brands Company and a Global Snacks and Confectionary Company. The North American Iconic Brands Company will RETAIN the Kraft Foods Name…its the New Global Snacks and Confectionary Company that has a new name – Mondelez International….for those of you who have never ventured outside of NA..please note that only Americans appreciate the Iconic Kraft Name..most of the Kraft Brands outside of NA are not even known as Kraft…Lu Biscuits, Toblerone, Nabisco, Cadbury etc… get your facts straight before you blow off steam on a topic you only know peices of…
ATL
March 26th, 2012
3:06 pm
Mondelez will be name of cookie & candy company. Kraft will still be grocery & dairy company.