The name “Kraft Foods” has been around for decades, but the maker of all sorts of cereals, snacks and other well-known food products says it’s time to go in another direction, starting with a name change.
Pending shareholder approval, Kraft Foods will become Mondelez International. The company, which is splitting into two units (snack foods and grocery), said it chose “Mondelez” to reflect its goal to expand its snack food business globally. according to a MarketWatch report on the name change. The word means “delicious world.”
“For the new global snacks company, we wanted to find a new name that could serve as an umbrella for our iconic brands, reinforce the truly global nature of this business and build on our higher purpose – to ‘make today delicious’,” said Chief Executive Irene Rosenfeld, according to MarketWatch.
Of course, the company hasn’t said the name change will extend to products. Can you imagine a kid asking, “Mom, may I have some more Mondelez Macaroni & Cheese, please?”