When was the last time someone gave you – or you handed someone – a business card?
That 2-by-3.5-inch staple of Corporate America, a symbol that the giver has achieved at least a modicum of success, has seen better days, according to a Los Angeles Times report.
The Times points out that fewer cards are being printed, which suggests fewer companies are supplying staffers with them.
Part of the disappearing act has to do with cost-cutting, since the cards are seen as an unnecessary perk for many staffers. But another reason has to do with how tech-savvy staffers have become. To them, the business card serves little purpose when they can email or text contact information.
Business card sales have tumbled in recent years, with revenue falling 13 percent to $211.1 million last year since 2006, the Times reported, citing figures from IBISWorld Inc.
The cards appear to be suffering the same fate of other printed products. The Times reports:
Analysts said printed business cards, like newspapers, books and magazines, are fast giving way to digital alternatives. Smartphones, tablets and social media are helping people connect more quickly and seamlessly than ever before.