12:50 pm February 24, 2012, by Christopher Seward
You’d think assembling a bed would be pretty easy, right? There is the headboard, the footboard, two rails for the sides and a few slabs in the middle. Not so much at Ikea.
Do-it-yourselfers are routinely frustrated at the difficulty in putting together beds and other furniture purchases at the popular retailer.
To deal with the frustration, Ikea is posting YouTube instructional videos (like this one on putting a bed frame together), but a report on digitaltrends.com suggests the video tutorials from the Swedish company may not make things any better.
How is someone supposed to figure out how to create a computer desk out of piles of wood with just random figures and barely any words? While the solution to move to a more humanized, guided visual content certainly helps, the company should just invest more time in writing better instructions and hire translators to make them friendly for all 38 countries it currently services.
To its credit, Ikea is inviting feedback on videos that will be coming. Baffled customers can send emails to firstname.lastname@example.org, or call the company at 1-800-434-IKEA (4532). The store’s assembly plans are also available online.
Ikea has 287 stores in 26 countries, including one on 16th Street in northwest Atlanta near Atlantic Station.
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