Kodak announced Thursday that it is ditching its digital camera business. The company, which stopped selling film cameras in 2004, said it will focus instead on photo printing.
Essentially, the company that was a household name for generations of novice and professional photographers in the U.S. and around the world has been done in by the digital imaging technology it created.
Digital cameras were the death knell for the film and disposable cameras that were Kodak’s bread and butter for decades, and it wasn’t able to keep up with competition from Japanese digital camera manufacturers.
The company will license its brand name to other camera manufactures. In addition to digital cameras, Kodak’s digital business produced pocket video cameras and digital picture frames. It will also focus on home photo printers, high-speed commercial inkjet presses, workflow software and packaging as the core of its future business, according to the Associated Press.
Kodak has laid off nearly 50,000 workers over the past decade and closed a dozen factories and 130 photo labs.
What do you think about Kodak’s decision to click its last shutter?