McDonald’s pulls ‘pit bull’ McBite ad

McDonald’s latest ad pitching its new Chicken McBite has come back to bite it in the McYou-know-where.

Pit bull owners were greatly offended by the ad’s assertion that eating a McBite was less risky than petting a stray pit bull, among other things.

The complaints started a few days after the radio ad was launched. It triggered a Facebook protest page that received more than 8,000 likes.

McDonald’s apologized for the ad and promised “to do a better job next time,” according to an Associated Press report citing the fast food chain’s spokeswoman Ashlee Yingling. “The ad was insensitive in its mention of pit bulls,” Yingling said. “It’s never our intent to offend anyone with how we communicate news about McDonald’s.”

It seems not a week goes by without a news report of an attack by a pit bull or an owner facing charges because of one. Pit bull owners, however, argue the dogs are no more violent than other breeds.

One complainant told the AP the McDonald’s ad was a marketing ploy “playing into the media hysteria about pit bulls.” Another said, “I would rather pet a million stray pit bulls than eat one pink slimy Chicken McBite.”  (That might be a bit of a stretch.)

52 comments Add your comment

WHataSAdstateofAFFAIRS

February 7th, 2012
2:16 pm

God have mercy on us. Everyone is offended at anything. I have a cleft palate, some people use the word hairlip. Guess what – I AM NOT OFFENDED, people toughen your skin.Can’t say queer, say “gay” – most are not gay by the way – they are very troubled.

Frank Furter

February 7th, 2012
2:22 pm

At least pit bulls are 100% natural and no fillers ! I will go with the pit bulls on this one.
http://www.notquitedevils.com

The Hamburgerler

February 7th, 2012
2:27 pm

Megan

February 7th, 2012
2:32 pm

It’s bad enough McDonald’s insulted the pit bull breed with that radio ad but then they went and refused to interview a therapy dog candidate at the Ronald McDonald House because it was an American Staffordshire Terrier, a breed of pit bull. Punish the deed, not the breed!!!

Arvoe

February 7th, 2012
2:54 pm

Pit bull! What about the sagging jeans? I guess that’s McD’s targeted group for the McBites.

common sense

February 7th, 2012
2:57 pm

see http://www.dogsbite.org/dog-bite-statistics-study-dog-attacks-and-maimings-merritt-clifton.php

Pit bulls had over 1900 attacks and the next closest breed had 481 . National statistics don’t lie. Pit bull owners are in denial.

Lance

February 7th, 2012
3:16 pm

You have GOT to be f’ing kidding.

ryan tyler

February 7th, 2012
3:20 pm

there are more pit bull attacks because owners raise them to be aggressive. its not the breed

Mike Vick

February 7th, 2012
3:28 pm

My dogs over at Bad Newz kennels are bred to be sweet-lap dwags!

Matt

February 7th, 2012
3:38 pm

dogbite.org is run by an insane woman who was attacked by a dog once.

pit bull is also not a breed it is a type.

cars kill more people than pit bulls. ban cars.

ban all things that kill people.

this logic is dumb. punish the owners of dogs who kill people severly. now we have it.

Richard 'Dick' Weiner

February 7th, 2012
3:38 pm

Wood Eye! Wood Eye!

Tony

February 7th, 2012
3:40 pm

It is the breed. These dogs are bred to be violent. Owners are 1) insecure and 2) unwilling to accept accountability when it comes to their dogs. Because of the fact that your breed is known and well-documented to be dangerous, you’re hypersensitive about any popular allusion to the notion that you own a dangerous breed that presents a hazard to others in your household and in your community.

Good Grief

February 7th, 2012
3:51 pm

One of my best friends has a pit bull, and she’s the sweetest dog you’ll ever meet. It’s all about how the dog is raised and trained. A Chiahuahua can be evil if it is raised to be. The trainers of these dogs bear the blame when their animals attack people. Msot often, though, it’s because people train their dogs to be aggressive and then don’t bother to put them on a leash and jsut let them run free in residential areas.

But Matt @ 3:38 is right. Our society has become one of no personal responsibility. If it might possibly somewhere down the road be dangerous then we depend on government to save us from it. I could kill someone with a pencil, should we ban students from using pencils at school? I remember when the girl got kicked out of school for a Tweety-Bird keychain. These are the things that happen when government is given more power.

Sluggo

February 7th, 2012
4:02 pm

@Good Grief
” Our society has beomce one of no personal responsibility.”

Your comments offended me. I am going contacting an attorney from the television commercial and try to sue you for my pain and mental suffering. Unless, you want to settle with me upfront.

McPitBurger

February 7th, 2012
4:03 pm

So whats this? McDonalds is serving pit bull burgers? That’s good to know. About time somebody finds a useful purpose for these dogs. Burger with a bite.

Sam

February 7th, 2012
4:04 pm

calling a pit bull “American Staffordshire” is just a transparent coverup – pit bulls are dangerous, scary creatures, who should have no place in society. The “she’s the sweetest dog” ideology is nuts – how many times have I read or seen on the news after yet another attack “he/she was our family pet for 5 years, and was always gentle – I don’t know what happened”. I do – you people have ticking time bombs, and it’s just a matter of time before they blow up, against you or some actually innocent victim.

Sure wish the US would adopt the UK policies re these vicious creatures.

MoGA

February 7th, 2012
4:06 pm

“One of my best friends has a pitbull and she’s the sweetest dog you’ll ever meet”. That’s called anecdotal evidence and it’s worthless. Give me actual stats like common sense did above.

Samantha

February 7th, 2012
4:06 pm

Pit bulls are VERY DANGEROUS Dogs. I only knew 1 that only seemed to hate other dogs. She was nice towards people her entire life. They should be banned from homeowners everywhere. They were created and breeded by Man, NOT GOD! They are VERY dangerous animals!

Reverie

February 7th, 2012
4:14 pm

How dare McDonalds would ever stoop to pointing out that most people are very leary of petting stray Pit Bulls. I’m sure your dog is gentle sweet and wouldn’t hurt a fly. How could anyone suspect a dog named “Lucifer”? Sorry, it doesn’t fly and you know it. Pit Bulls exist for one reason, to protect their owners. You guys are like the moron that thought that he could teach Grizzly Bears to like him. That worked just fine until they got stressed. At that point he represented either an annoyance or food, either way the Bears explained their displeasure at his company. Oh, they decided to destroy his Girlfriend at the same time. Well, you can teach a Pit Bull to play nice but stress him out in ANY way and I wouldn’t bet my child on him remembering to play nice.

Mountain Man

February 7th, 2012
4:17 pm

What about the 100% Anus Beef they advertise? I’ve suspected that for years, but didn’t want it confirmed. Couldn’t they advertise it at Butt Roast instead?

Browncoat

February 7th, 2012
4:19 pm

Of course it’s the breed. Pitbulls are bred to be aggressive and fight. Just because some are not as aggressive doesn’t mean that the bread in general is not dangerous.

pj

February 7th, 2012
4:27 pm

sorry, Ryan, but when one that is a pet that has never acted aggressive KILLS ITS PREGNANT OWNER (recent news), that is just proven untrue.

Deputy Dawg

February 7th, 2012
5:52 pm

For the sake of argument let’s accept the proposition that pit bulls are just as likely to be as violent (ie they will bite or attack a human or other dogs) as other breeds. A chihauhua may attack me a hundred times, and I will be annoyed and maybe mildly scratched. A pit bull may attack me, and I may lose my life or large chunks of my skin and flesh. The mechanics and biology of a pit bull’s mouth and jaws are what make them so deadly. Their jaws are made to hold on until the victim is dead. Some pit bulls have been reported to still be attached to a victim after the pit bull was killed.

With so many other, less dangerous, breeds out there, why does anyone need a pit bull?

Bruno

February 7th, 2012
5:58 pm

Pitbull owners = scumbags. End of story.

ASHCAN.

February 7th, 2012
6:00 pm

Chew that PJ,just last year my co-worker 6 week new born was mauled and killed by there pit who they raised from a bottle.There’s more incidents thats similar that people are just not aware of.They should have a law where these vicious dogs wear a muzzle at all times or owners be fined.I like animals but pit bulls i hate.

james Avans

February 7th, 2012
6:05 pm

Pit Bull types are more agressive, they are bred to be that way. Owners are in denial because they have gone to one too many Disney movies. What’s up with the targeted market group … black youth. Famous last words … “My dog won’t bite!”

Rodney

February 7th, 2012
6:09 pm

I don’t understand the outrage – eating a McBite (stupid name, by the way) IS less risky than petting a stray pit bull.

Pitbull Owner

February 7th, 2012
6:23 pm

@ Bruno. I’m not a scumbag. Of course, we get offended when remarks are made like that about animals that we own. We should be focused on the innocent people who are killed by idiots who own guns. If that is the case a gun is like a pitbull, dangerous in anyone hands; unless it’s used wisely and handled with care. My point is there are bigger issues out then banning my dog which i LOVE as if he was my own child.

Harold

February 7th, 2012
6:31 pm

Maybe they could say Chicken Mac Nuggets are less risky than dealing with Karen Handel?

Vote for Pedro

February 7th, 2012
6:33 pm

Why would they describe their food as less risky than something a lot of people might consider to be extremely risky? McBites are only highly risky? Well, at least they are being truthful.

Kevinisha

February 7th, 2012
6:48 pm

Don’t know about pit bulls. But try separating two very pi$$ed off fighting cats and you can earn yourself a trip to the emergency room. Ask me how I know.

Fred

February 7th, 2012
6:55 pm

After eating McDonald’s, I have to lick my pit bull’s butt to get rid of the taste.

Sparks

February 7th, 2012
7:34 pm

Pit bull owners can bite me… :-)

Just Chris

February 7th, 2012
7:47 pm

@Kevinsha – how many children and elderly people have been killed by house cats and how many have been killed by pitbulls? Come on pitbull owners, look at statistics — you may have a sweet dog but because it is bred to have jaws like a trash compactor, ignore pain and fight to the death once it starts. That makes it a pretty darn dangerous! Would you let your 5 year old kid walk up and pet a stray pit bull? Really?

Me

February 7th, 2012
7:47 pm

Pittbulls are crutches for weak people.

ragnar danneskjold

February 7th, 2012
7:58 pm

I am a pit bull fan. The McDonald’s advertisement was not likely to make me wish to try their cuisine, fabulous though it may be.

Pit Mix Owner

February 7th, 2012
8:13 pm

I have a pitbull. Rescued her from the side of the street, hungry and dying of starvation.

Terrified of storms, loves nothing more than to cuddle on the couch, loves to run, catches frisbees, and goes to dog park regularly and plays with other dogs.

Are pitbulls dangerous? Yes. They are very atlhletic, strong, obedient, and persistent. The key is whose hands you put them in. Put that in the wrong hands and they are very dangerous.

I have been around many small dogs who are not disciplined and are very mean. Growl and attack your shoes. But, they are small and not strong so it’s cute. If they were 60 pounds and just as strong, they would be dangerous too.

Guns don’t kill people, people kill people. Remember that.

Ricky Grooms

February 7th, 2012
8:39 pm

Just say no to pit bulls.

Loved by dogs

February 7th, 2012
8:41 pm

I have known a few pits, and I agree with those who love the breed. However, I will not have one because I would never trust one around my young grandchildren. I have huge dogs, and they are trusted. But they are not like pits. Pits do have those killer jaws, and that tendency to hold on for dear life. Mine just have killer barks, lol.

reality

February 7th, 2012
9:09 pm

http://www.dontbullymybreed.org/

1.) About 40 people (children) per year die by drowning in 5-gallon water pails. A person, during their lifetime, is 16 times more likely to drown in a 5-gallon water pail than to be killed by a Pit Bull.

2.) Approximately 50 children in the US are killed every year by their cribs – 25 times the number of children and adults killed by Pit Bulls.

3.) Approximately 150 people are killed every year by falling coconuts. Therefore, you are more than 60 TIMES MORE LIKELY to be killed by a PALM TREE than a Pit Bull.

4.) Each year, 350 people drown in their bathtubs. You are 151 times more likely to be killed by your bathtub than you are by a Pit Bull.

5) Every year, more than 2,000 children in the U.S. are killed by their parents or guardians either through abuse or neglect. A child is more than 800 times more likely to be killed by their caretaker than by a Pit Bull.

6) It can be estimated that for every Pit Bull who kills, there are 10.5 MILLION that DON’T!

Pay Per View Midget Wrestling

February 7th, 2012
9:11 pm

I dunno…..Pit Bulls are mean animals. I think they should all be outlawed and destroyed…..Then served at a Korean restaurant.

reality

February 7th, 2012
9:16 pm

These alarmist stereotypes of “pit bulls” lead to the euthanization of thousands of sweet, non-violent dogs every year in DeKalb alone. Assuming that all “pit bulls” are violent and deserve euthanization is the same as assuming that because a handful of members of a certain race commit violent crimes, then all members of that race are violent and deserve death (genocide). So many of these dogs are severely abused and neglected by humans and, despite what we have done to them, remain unbelievably loving and loyal. If you don’t believe me, I beg you to go to a shelter and meet a few. These precious dogs are God’s creatures too and deserve so much better than this.

Andrew

February 7th, 2012
9:22 pm

Enter your comments here

amy

February 7th, 2012
9:27 pm

there is a major distinction between being “bred” and being “trained.” the two words are not interchangeable. american staffordshire terriers are not “bred” to fight to the death. my boxer, and all of his breed, have far stronger jaws than amstaffs (aka pit bulls). as usual, language comprehension is a lost art, and people continue to run their mouths as if they have a clue what they are talking about.

Brigitte

February 8th, 2012
12:34 am

How many times have i read in the papers about a human viciously attacking or maiming or killing another human? clearly its the human breed itself…not the upbringing…right? perhaps we should ban and kill the whole lot of humans…i mean, they’re cute when they’re little, but look what they become….

Jo in Atlanta

February 8th, 2012
6:20 am

WHataSAdstateofAFFAIRS – YOU, clearly, are the troubled one. Loved by dogs – “Killer jaws” – please state facts. This is inaccurate. You should watch ALL dogs and ALL children equally, when they are around one another. Any child, meaning well can poke a dog in the eye, pull it’s tail, etc; Please do not allow your bias against one breed, and naivety about other breeds, to create a platform for mistakes, or worse. Tony – you are scared of dogs, end of story. All of you against these dogs do not know any bully breeds, and that’s obvious. As far as statistics, I can find stats to fit any criteria needed. Such as how many stupid people post about dogs that they personally have never had any encounters with, but are stupid enough to comment about because of what they have read. STUPID

Sammi

February 8th, 2012
9:08 am

This is why I own only cats. But to be part of the topic here. There are about half of you who hate pits and about half of you who love pits. Me, I like them until they scare me. If that makes sense. I don’t like many big dogs…so you say pits are dangerous. Well I say Golden Retrievers are dangerous. I was mauled by one when I was a kid. Have the scars to prove it. It’s not in a golden’s nature to attack right? That dog belonged to my best friend, that dog never hurt anyone up until the day I was attacked…so ANY dog is dangerous. ANY dog has the potential to kill someone. The reason why Pits are targeted is because of the damn media. Always gotta scare people. A german shepard is trained to stand by an officer’s side during duty…who’s to say that breed won’t turn on the very people they work with and serve? Stop discriminating against pits and their owners (especially the owners who only want a companion that happens to be a pit) and stop putting yourself and chosen breed of dog on your damn throne. You don’t belong there and neither does your breed choice. Everyone and every dog should have same equality…pros and cons alike. Seriously, noone is happy unless they are judging something…

BlueMamba

February 8th, 2012
11:25 am

@Reality, my thoughts EXACTLY! @Bruno= a stellar example of BIGOTRY & prejudice at its finest.
All the negative arguments surrounding the breed are analogous to certain populations & races of people. Stereotypes arise for a reason. Because they generally hold TRUE. However, do we judge each and every single person of a certain group or race right off the bat because of a stereotype and condemn them to death no questions asked because of that stereotype? I should hope not. Last I checked that would be genocide. Instead, we may be aware of a prevailing stereotype, but we strive to afford each person the opportunity to show us who they are as an individuals & base our judgment on our unique experience of them. How in the world would that not hold true for dogs (i.e. “man’s best friend”) as well? It’s nothing more than bigotry, prejudice, racism, and apartheid against this breed. What’s that you say?…you can’t compare the value & worth of people to dogs? While I would generally agree with that, try asking someone of whom all they have in the world (literally!) is their loyal, faithful, loving dog companion who just happens to be a pitbull or mix. Trying asking the person with a disability who’s service dog has been an invaluable aide in allowing them the luxury of just a little independence in their lives, who also happens to be a pitbull or mix. Try asking the kids who’s dog has brought nothing but joy, meaning, and life into their family dynamic year in and year out, who also just happens to be a pitbull or mix. Try asking the couple who shower their dog, who happens to be a pitbull or mix, with boundless devotion and love because they are unable to have children of their own. Who are we do judge and decide the meaning & worth of a life (albeit human or canine) to that of someone else? Here’s honesty for you …you can’t turn on the news EVER and not hear about a serious crime, act of violence, or act of terrorism perpetrated by the same groups of people day in and day out, year after year. If the bigoted arguments & negative media demonization of this breed as a whole are going tolerated, then I want all people of certain races & populations rounded up flat out euthanized as well based on the same premise. It’s unjust & inhumane holocaust no matter how you slice it. The basic lack of respect for life and the ignorance of a bigger picture here is just absolutely disgusting.

rebecca strandberg

February 9th, 2012
1:00 am

My daughter was bit in the face by an Australian cattle dog. Lets ban them

My pit bull would have never done that he loved her with all his heart. This same dog sat in front of my niece after she was bit in the face by a lab making sure she was OK. Why don’t we ban labs too. There are so many comments up here by uneducated people. I’ve been bit by more small breed dogs and hamsters. Ill take my pit over any breed.

kshizzle

February 9th, 2012
2:10 pm

I watch the show Pit Boss and it is pretty interesting to learn about Pitt Bulls, as those are pretty much the only type of dogs they rescue. Out of dozens of rescues they have shown I have only seen a couple that were seemingly agressive. The rest were scared, sweet and playful. And I’m talking about dogs that were found on the street. In my experience the Australian Cattle Dog are way meaner then Pit Bulls, yet like rebecca alludes to, you don’t hear people talking about banning them. The issue here is the owners. A bad owner can teach any dog to be dangerous. It just so happens that the majority of these type of bad owners happens to use Pit Bulls. Just get these type of owners to raise say a Labrador Retriever instead and now Labs are being criticized.