McDonald’s latest ad pitching its new Chicken McBite has come back to bite it in the McYou-know-where.
Pit bull owners were greatly offended by the ad’s assertion that eating a McBite was less risky than petting a stray pit bull, among other things.
The complaints started a few days after the radio ad was launched. It triggered a Facebook protest page that received more than 8,000 likes.
McDonald’s apologized for the ad and promised “to do a better job next time,” according to an Associated Press report citing the fast food chain’s spokeswoman Ashlee Yingling. “The ad was insensitive in its mention of pit bulls,” Yingling said. “It’s never our intent to offend anyone with how we communicate news about McDonald’s.”
It seems not a week goes by without a news report of an attack by a pit bull or an owner facing charges because of one. Pit bull owners, however, argue the dogs are no more violent than other breeds.
One complainant told the AP the McDonald’s ad was a marketing ploy “playing into the media hysteria about pit bulls.” Another said, “I would rather pet a million stray pit bulls than eat one pink slimy Chicken McBite.” (That might be a bit of a stretch.)