In a coup for Pepsi, the soft drink company has grabbed pouring rights from Atlanta-based Coca-Cola Co. at the Gwinnett Center.
The Gwinnett Center, which attracts more than 1 million visitors to its Arena, Convention Center and other facilities annually, said Wednesday that it has signed an exclusive agreement with Pepsi Beverages Co.
Pepsi will provide a wide range of soft drinks, water, sports drinks, teas, juices and other beverages as part of the agreement, center officials said. Terms were not disclosed.
Coca-Cola had pouring rights at Gwinnett Center since 1992, according to General Manager Joey Dennis. Coke also signed an agreement in 2003 when the Arena opened.
The deal with Pepsi was signed Jan. 1, Dennis told the AJC on Wednesday. Pepsi was “aggressive” in its pursuit of the contract, the general manager said.
Dennis said Coke wanted the business but wasn’t as aggressive in trying to retain it. “Nothing against Coke,” Dennis said. “They’ve