12:41 pm January 19, 2012, by Christopher Seward
Will those textbooks you lugged around throughout middle and high school become a thing of the past? The maker of the iPad, iPhone, and everything else “i” hopes so.
Apple Inc. launched its iBooks 2 app Thursday, making thousands of textbooks available on its iPad. The textbooks will be priced no more than $14.99, according to the Associated Press, quoting Apple marketing chief Phil Schiller.
Apple has been working with Houghton Mifflin Harcourt, Pearson PLC and McGraw-Hill – publishers responsible for 90 percent of U.S. textbooks – to develop digital textbooks that can be offered on the iPad. The digital textbook market is estimated at $8 billion, and Amazon and others are already tapping into it.
Schiller says education is in “the dark ages” when it comes to instructional material. He said there are already 1.5 million iPads used in education.
“You’ll see textbooks for every subject for every level,” Schiller said. Yet, even Apple faces a challenge, AP reports:
It’s not clear how Apple plans to get the books in front of students, however, since textbooks are subject to lengthy approval processes by states. Also, few students have iPads, which start at $499.
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