Burger King testing home delivery

Burger King wants you to have it your way in the comfort of your own home.

Last fall, the No. 2 burger chain quietly began testing home delivery of its burgers, fries and other sandwiches at four restaurants in the greater Washington, D.C.  area.

But will home delivery catch on for the burger behemoths as it has for the pizza peddlers? Industry watchers say they’ll first have to change consumer perceptions about fast food quality once it travels.  How do you get around fears of limp fries and bland burgers that folks fear go hand-in-hand with home delivery?

Well, Burger King has obviously thought about those fears. The company has developed a “proprietary thermal packaging technology,” according to a spokesman,  which ensures the Whopper is delivered hot and fresh, and the french fries are delivered hot and crispy,” he said.

In the case of the test market, there’s a $2 delivery fee and minimum orders vary from $8 to $10. The stores try to deliver within 30 minutes and delivery customers must live within a 10-minute drive of the store.

What do you think? Would you like your burgers and fries delivered?

57 comments Add your comment

Mark

January 17th, 2012
11:47 am

Maybe the burger, but I can only imagine what the fries would taste like once they arrive.

Mike

January 17th, 2012
11:50 am

I like the idea. I don’t think it’d be much different than going through the drive thru and then driving home to eat.

Gas Prices will kill this

January 17th, 2012
11:59 am

If the gas prices rise as predicted in ATl to 4.65$ by Memorial Day this idea will be canned.

g

January 17th, 2012
11:59 am

they are good for about ten minutes after cooking and its downhill from there.

Walter Hudson

January 17th, 2012
12:00 pm

I love the idea!!

Basil

January 17th, 2012
12:00 pm

Burger King now delivers obesity and diabetes right to your door.

jw

January 17th, 2012
12:08 pm

Basil – Every restaurant, kitchen and home in the world delivers obesity and diabetes if the food is consumed in excess.

Go find another soap box (healthy living) to your sermon.

I like the idea of this delivery thing!

Me

January 17th, 2012
12:09 pm

It is about time. They deliver in other countries already, why not here? When I lived in Thailand, Buger King, McDonalds and Subway all delivered. The food was hot when it arrived and it was quicker than going out to get it.

jw

January 17th, 2012
12:09 pm

*corrected -

Basil – Every restaurant, kitchen and home in the world delivers obesity and diabetes if the food is consumed in excess.

Go find another soap box (healthy living) to preach your sermon.

I like the idea of this delivery thing!

ic

January 17th, 2012
12:10 pm

dumb idea…

NotYou

January 17th, 2012
12:10 pm

@Mark – Did you read the article? “which ensures the Whopper is delivered hot and fresh, and the french fries are delivered hot and crispy”

Richard Braswell

January 17th, 2012
12:10 pm

Home delivery in the greater Atlanta area!!?? Will the driver be escorted with a gat?? Destination robbery at your service!!

killerj

January 17th, 2012
12:14 pm

Do you know how many will be robbed and killed?,just ask the pizza people.

LawDawg

January 17th, 2012
12:15 pm

Have we gotten so lazy that we cannot even manage to get in a car and drive three minutes to a fast food joint?

Steve

January 17th, 2012
12:25 pm

camille

January 17th, 2012
12:26 pm

BK’s food gets cold to quick for me. I like hot food and would not order fast food for delivery. YUCK!!!

DC

January 17th, 2012
12:45 pm

wow some of you people don’t know how to read a dang article….please reread the article camille

JT

January 17th, 2012
12:57 pm

Reckon everyone in favor of this idea is a lardass?

tim

January 17th, 2012
1:19 pm

@jw………..Go find another soap box(UNHEALTHY living) to preach YOUR sermon.

Mitch

January 17th, 2012
1:29 pm

This will be awesome once fast food restaurants are allowed to accept food stamps.

Allison Wonderland

January 17th, 2012
1:32 pm

They cant get an order right at the drive thru so I wonder if they will still screw up orders.

MLD

January 17th, 2012
1:35 pm

I do not like it there, I do not like it here… I do not like BK ANYWHERE!!!!!!!!!!!!!!!!!!!!!!!!!

Gross

January 17th, 2012
1:53 pm

Just what this state needs- fast food lovers getting fatter on their couches while the food is carried to them. It wouldn’t hurt most to burn a few calories just walking to their cars before they throw 1000 calories into their bodies.

Karen Cooper

January 17th, 2012
1:53 pm

For handicapped people or retired folks who can’t drive this would be great!

AB

January 17th, 2012
1:54 pm

BK – making it even easier to be obese.

Fries

January 17th, 2012
1:59 pm

Fries can only be held with a heating element for 13 minutes. Regardless of what method BK has come up with to keep them crisp, it will not work all that well.

J W

January 17th, 2012
2:02 pm

ONLY if they bring a portable habatchi with them and cook it up fresh in front of you. Bad idea BK, not only is this strategy destined to fail, it projects a dumb corporate image and is certain to drive away customers.

Burger Prince

January 17th, 2012
2:06 pm

Now you can get that Burger King stench delivered right to your doorstep, without having to do all that work of getting in a car and waddling up to the counter.

BEARMAN

January 17th, 2012
2:10 pm

I do not want a KING at my front door,but i will settle for a QUEEN if she is not a WHOPPER!

Jay

January 17th, 2012
2:14 pm

Burger King food after 4 mins they cook it…is no good…
its cold…soggy…and just cold grease in a bag.

Especially after they cook it 20 mins ago…than have the burger sitting in a tray just sitting…
than they ‘microwave’ the burger…than we have to wait for a delivery…
no thanks…

also most Burger Kings have horrible customer service…do i want to bring that bad customer service to my Home…

(PS…Burger King you also need a Real Dollar Menu…and stop microwaving everything…and need to upgrade those nasty tasting Chicken Nuggets…)

No Thanks

pat

January 17th, 2012
2:19 pm

The drunker you are, the better the idea.

Stoner420

January 17th, 2012
2:26 pm

Perfect for my kind of folk… Fire up another J and call BK:)

Circle R

January 17th, 2012
2:29 pm

Great! Now I can have a double Whopper and fries delivered while watching Biggest Loser!

Bobo is Not the Problem

January 17th, 2012
2:31 pm

Whenever I wonder if I am getting too cynical, reader comments in AJC blogs remind me that it is actually true: people are stupid.

Goose

January 17th, 2012
2:38 pm

@Fries This is only know by someone who has FIRST HAND KNOWLEDGE (i.e WORKS there)And Fries, you are the inventor of what? BK says they can do it. It IS done in other countries. Wondered why its taken so long to come to the US.

JoAnn

January 17th, 2012
2:56 pm

NO!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

The United States of China

January 17th, 2012
3:02 pm

I’m getting a real kick out of the folks that are talking about laziness to go to a drive thru. I think of the same thing when people resort to texting instead of picking up a phone…

Voice of Reason

January 17th, 2012
3:09 pm

I do not enjoy eating anything that comes from Burger King…..they can keep their nasty food and ugly and scary mascot.

Now if Chick-Fil-A wanted to start delivering food to my house…..that’s a different story entirely. BRING IT!

Sesame Seeds

January 17th, 2012
3:17 pm

@Goose – I’ve got some ocean front property in Arizona if you’re interested…

Garfield Cat

January 17th, 2012
3:31 pm

Wonderful, now people only have to get up from their couch and mute the TV to get their daily dosage of Fat and Cholesterol. But they still have to open the door, so I suggest that they leave the front door open and have their billfold ready to pay as the hamburer flipper delivers it to their couch.

I wonder, Does Burger King take food stamps or ebt cards for the food and delivery?

Blackcat

January 17th, 2012
3:35 pm

The good thing about this idea is that Burger King could enroll them in the TV show “BIGGEST LOSERS” where they stand a chance of winning BiG Bucks.
That’s one way of getting rich.

Garfield Cat

January 17th, 2012
3:38 pm

The bad thing about Chick Fila is that they are closed on Sunday so that would force Chick Fila lovers to order from Burger King on Sunday in lieu of Chick Fila.
The couch potatoes could always order twice as much on Saturday from Chick Fila if they really needed it. Order two large Ice Dreams also and keep one in the freezer until Sunday.

Tag Hunter

January 17th, 2012
3:45 pm

Great and the fries will be just fine.

James

January 17th, 2012
3:52 pm

I would use it in Atlanta. It would be the same as drive through but I don’t have to drag the kids out. We only eat “fast food” a few times a month, but it would be good to have it delivered for a nominal price…$2.00. I would not be concerned about the fry issue because I order onion rings.

Answer to your bland concerns

January 17th, 2012
3:56 pm

In case you didnt actually read the article, it said they had thermal packaging that keeps the fries crisp, etc. Don’t look like an idiot if you dont actually read the article or can’t understand it

Obeseity on the Rise

January 17th, 2012
3:59 pm

So Now Folks Won’t Even Have To Leave Their Houses To Get Their Fast Food….At Least The Walk To And From The Car Was A Little Exercise For Them!!

Pam

January 17th, 2012
4:24 pm

Who would use this? Probably those who can only leave their homes via a hole in the wall I’m guessing.

Wilbur

January 17th, 2012
4:25 pm

Now I don’t have to leave the house – I can sit on my fat azz and have someone bring burgers and fries to me – what a country!

lol

January 17th, 2012
4:49 pm

im hungry. so sure… bring it on!~

comeon

January 17th, 2012
4:49 pm

i am down with “BASIL” since we are trying to stay away from the diabetes now the make it even easier to get bring it to the door. When they hold their hands i for a tip i got one for them….find you another job