11:11 am January 17, 2012, by Fran Jeffries
Burger King wants you to have it your way in the comfort of your own home.
Last fall, the No. 2 burger chain quietly began testing home delivery of its burgers, fries and other sandwiches at four restaurants in the greater Washington, D.C. area.
But will home delivery catch on for the burger behemoths as it has for the pizza peddlers? Industry watchers say they’ll first have to change consumer perceptions about fast food quality once it travels. How do you get around fears of limp fries and bland burgers that folks fear go hand-in-hand with home delivery?
Well, Burger King has obviously thought about those fears. The company has developed a “proprietary thermal packaging technology,” according to a spokesman, which ensures the Whopper is delivered hot and fresh, and the french fries are delivered hot and crispy,” he said.
In the case of the test market, there’s a $2 delivery fee and minimum orders vary from $8 to $10. The stores try to deliver within 30 minutes and delivery customers must live within a 10-minute drive of the store.
What do you think? Would you like your burgers and fries delivered?
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