‘Rudy’ movie hero fined in investment scheme

The inspiration behind the 1993 hit movie “Rudy” has agreed to pay back nearly $400,000 of $11 million securities regulators say he and others received in illicit profits from an investment scheme, according to a Wall Street Journal report.

Daniel “Rudy” Ruettiger, who founded and ran the Rudy Nutrition sports drink company before it fizzled, was considered a key player in the investment scheme, the Securities and Exchange Commission said. He and 12 accomplices were accused of inflating the company’s  penny stock price so they could profit from the run-up.

The movie, considered one of the top inspirational sports movies ever produced, focused on the life of Ruettiger, whose dream of playing football for the University of Notre Dame became a reality despite seemingly insurmountable odds.

But unlike the end of the movie, in which the Fighting Irish beat Georgia Tech in the re-created 1975 game and Rudy is carried off the field on the shoulders of his teammates, Ruettiger’s role in the real-life SEC case ends in disgrace.

According to the 27-page SEC complaint, it was “a classic pump-and-dump scheme” that occurred between February and September 2008. Regulators said false and misleading statements touted the company stock behind the “Rudy” sports drink in letters to millions of investors, in Internet chat rooms dedicated to penny stocks and in online videos.

One of the claims Ruettiger and others made was that his sports drink outsold Gatorade 2-1 in a major Southwest test. Another claim was that a national distribution agreement had been signed for the sports drink, which hadn’t happened, the SEC said.

In settling his involvement in the scheme, Ruettiger agreed to pay back $382,866, the SEC said.

47 comments Add your comment

BILLY MAYS HERE

December 16th, 2011
6:51 pm

That’s what you get for going to Notre Dame.

sam

December 16th, 2011
7:22 pm

poor rudy …

Larry Munson's mung

December 16th, 2011
8:20 pm

Billy, go back to your coke infused dirt nap. Me and UGA VII are stinking.

John Abraham's Groin

December 16th, 2011
8:22 pm

I played pretty good last night, in spite of my hurting groin.

BILLY MAYS HERE

December 16th, 2011
8:26 pm

Larry Munson’s mung

December 16th, 2011
8:20 pm

Billy, go back to your coke infused dirt nap. Me and UGA VII are stinking.

Go back to not posting

Rodney HO HO HO

December 16th, 2011
8:58 pm

Well he looked cute in the movie :) . Does anyone know if Rudyis single and ready to mingle???

native atlantan

December 16th, 2011
9:13 pm

Broke the law, and got caught. Looser

Rudy

December 16th, 2011
9:30 pm

Tech still can’t block Rudy!!!!!

Name (required)

December 16th, 2011
9:35 pm

Looser than what? A loser?

golden dome

December 16th, 2011
9:49 pm

RUDY…RUDY…RUDY…

DATGUMIT PUT IN RUDY!!!!! FOR PETE’S SAKE

DJ

December 16th, 2011
10:26 pm

Rudy was offsides!!!!

no gold

December 16th, 2011
10:59 pm

I’ve heard Rudy speak at a convention and what a self promoting con man! But he is obviously a good salesman (even though his speech was pathetic.) He took a simple story and sold it. He was even selling autographed photo’s outside the door after his speech for $20/each. I guess he has finally been exposed.

Sean

December 16th, 2011
11:42 pm

Ruddddddddy……….Ruddddddddy………Ruddddddddy……….

Frank Fitton

December 16th, 2011
11:54 pm

I’ve probably known for awhile that the Hollywood image of Rudy did not match up with the real life Dan Ruettiger just simply due to my closeness with people who have played for the Irish. This whole pump and dump scheme just solidifies for everyone else how far from the truth the movie is. Take it for what it is a great FILM, that’s all. You don’t and shouldn’t have to like the real Rudy.

Check out my blog on Mr. Ruettiger and the Hollywood image that has been portrayed at….. http://www.gosellcrazy.com/2011/12/real-life-vs-hollywood-rudy/

[...] post: „Rudy “film hero condemns Atlanta journal constitution (blog) in the investment draft – [...]

rudy Rules

December 17th, 2011
2:51 am

rudy’s pumping up phony stock!!! He’s inspirational!!! I want to buy some!!!

joeybiten

December 17th, 2011
7:19 am

hey ajc, how about a BIG story on jon corzine, mf global,….you know the biden/obama friend?

Re: Larry Munson's mung

December 17th, 2011
7:28 am

go shoot yourself, loser.

Honest Ingine

December 17th, 2011
8:17 am

He’s an A hole for sure. Guess he never graduated ND, and is a complete liar, crook, thief, and a waste of sperm..

yep

December 17th, 2011
8:50 am

Rudy was offsides.

Frontman

December 17th, 2011
8:53 am

Hey, Rudy always wanted to have something to do with the SEC…

Jim

December 17th, 2011
8:58 am

Every time I see that movie I hope that some how Tech will win that game at the end.

Ron Burgundy

December 17th, 2011
9:03 am

First Slim Dunkin news and now Rudy!!! WHY LAWD…..WHY!!! GAWD HEP US AWLLL!!!!

<<<>>

Pay Per View Midget Wrestling

December 17th, 2011
9:29 am

Yer 5 foot nuthin! Yer a hundred and nuthin!

Damn…..That speech didn’t even get an award.

Nativebird

December 17th, 2011
9:38 am

Ahhh. Nice to see and remember a time when Georgia Tech could actually compete with national powerhouse programs. But alas, our coach is still running the SAME offense.

Rump roast

December 17th, 2011
9:54 am

@nativebird

What are you talking about? Last I remember GT beat notre dame in recent years, stopping whining you little sissy!

Bluto

December 17th, 2011
9:54 am

Uh when was ND ever a national powerhouse? At best it was a Media fraud.And won 1 national championship (1966) and 1 Heisman(1956) because of blatant racism.

Anti Bluto

December 17th, 2011
10:01 am

Bluto – you don’t have clue about life and Rump roast GT lost to ND here in Atl just several years ago – sometimes the glass is hal fulls guys. Do yourself a favor and try to be joyful today!

Mr. Dawg

December 17th, 2011
10:19 am

I would guess when all was said and done he still cleared about around a half million dollars and apparently faces no criminal charges. PR blunder perhaps. But I don’t think he will or should be wallowing in shame exactly. As far as I”m concerned he’s merely a good salesman who pushed the envelope a little too far on this one and he paid a fair price.

Bengal Tiger

December 17th, 2011
10:33 am

so….just like Notre Dame’s football team every year, Rudy got exposed for the phony he is….

KnightInATL

December 17th, 2011
10:40 am

Who’s the WILDMAN NOW!!!

Nativebird

December 17th, 2011
11:18 am

Truth hurts. My Jackets are a joke with a joke coach who runs a 1975 offense that is easily beaten with more than a few days practice by any coach having a clue on defense; i.e. not Dabo Sweeney.

What?!?!?

December 17th, 2011
11:40 am

I’m sick of this stupid article. What is everyone talking about?!?! WHo is/was RUDY?!?!?!

Rodney HO HO HO

December 17th, 2011
12:16 pm

I hear Rudy’s wife will be on the next episode of the real house hoes of atlanta.

Fidlin1

December 17th, 2011
5:07 pm

Ah Be Jesus, Rudy falls a wee bit short on the luck of the Irish draw.

Brad

December 17th, 2011
5:13 pm

Yeah notice the left ignores corzine and the disgrace he is. He loses over a billion and this is what the liberal media focuses on. And obama won’t pass the damn pipeline which would create tens of thousands of jobs. I guess he wants china to get the oil. He sure cares about his country.

Redneck Bill from Trailerville

December 17th, 2011
5:26 pm

Well, no wonder I lost everything but the trailer on that stock! Can they give the Death Sentence to this Rudy? If not I think at least he needs to be waterboarded a few times.

Fidlin1

December 17th, 2011
5:29 pm

Well now Georgia Tech can get the movie rights to ‘Rudy: Number 2′, and get even.

Redneck Bill from Trailerville

December 17th, 2011
5:34 pm

. . . and I never got to see the end of that movie but I hope ND loses that game!

KimZ'sPackage

December 17th, 2011
9:55 pm

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willydoit?

December 17th, 2011
9:57 pm

See, the coach new what he was doing when he didn’t want to put Rudy in the game!

BILLY MAYS HERE

December 18th, 2011
12:16 am

Bengal Tiger

December 17th, 2011
10:33 am

so….just like Notre Dame’s football team every year, Rudy got exposed for the phony he is….

Oh snap!

GetaLifeAtlanta

December 18th, 2011
7:50 pm

people from atlanta are the last people on earth to be bad mouthing anybody, what a pathetic worthless pile of human excrement

Road Scholar

December 19th, 2011
7:43 am

I wonder when they put him in his jail cell whether they carried him on their shoulders?

Brad Get A Clue

December 20th, 2011
6:36 pm

“…..And obama won’t pass the damn pipeline which would create tens of thousands of jobs. I guess he wants china to get the oil. He sure cares about his country.”

1st, since your so smart,……… NOT, and it’s obvious you never paid attention in either of your History or Civics classes. As part of the Executive Branch, the President can’t pass the law that allows the pipleline. Congress as part of the Legislative Branch, makes and passes the laws. The President only signs it into law. I supported Obama in the last election. But the problem I have with him is that he acts like he is too busy trying to be nice to Rethuglicans who don’t like him. For once I would like to see him get up in their butts like some tissue.
2nd, while you are blaming all the country’s problems on Obama. Remember, the country was already drove into a ditch thanks to all your Rethuglican friends in Congress and Bush. Obama has tried to stop the bleeding but the Rethuglicans block his every move. They would rather watch the country go down the toilet to try to win votes in the next election than pass any laws that would help the common working man.
Definition of a fool claiming to be a Rethuglican but making less than $100k a year: anybody who would support Rethuglicans who fought tooth and nail to pass tax breaks for the richest 5% in the country but at the same time the other 95% of the country who make way less than $100k /yr are being denied the payroll tax deduction that would put $1000 to $2500/yr back in their pocket. And these fools claim that people who support Obama are drinking the Kool-Aide? SMDH!!!!!!!

Goberment

December 21st, 2011
9:50 am

“…of $11 million securities regulators say he and others received in illicit profits”

They receive $11MM and give the Goberment less than 3.5%. Who are the fools here? Sounds like the SEC either had no case or no backbone.

Any eligibility left?

December 22nd, 2011
1:39 pm

Rudy should have enrolled at Tech. He had community college grades and he was small and slow…. he could have cracked the first team at GT from day one.