Amazon selling over 1M Kindles a week has been selling more than 1 million Kindle tablets a week, the company bragged Thursday. It’s the first time Amazon has disclosed Kindle sales figures since the tablet’s debut in 2007

Amazon, however, isn’t breaking down the sales, according to a Reuters report. The figure, for the last three weeks,  includes Amazon’s newest tablet, the $199 Kindle Fire,  which has been catching heat over its performance, and all versions of Kindle e-reader, the cheapest of which is $79.

As Reuters notes about Amazon’s revelation:

The disclosure comes after a spate of negative reviews of the Kindle Fire that focused on issues such as slow response from the user interface and Web browser, the need for more privacy and child settings, and the lack of external volume control.

Amazon is planning a software update in the coming weeks to deal with some of the Kindle Fire fallout.

By comparison, Apple says it sold 11 million iPads last quarter and has sold nearly 40 million since the tablet’s 2010 debut, according to CNN Money.

23 comments Add your comment


December 15th, 2011
5:29 pm

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December 15th, 2011
7:18 pm

Dumb… Fire has android base OS, but you cant get to the Android Market place. You pretty much have to buy the same apps over again that you may already own from Amazon Market.


December 15th, 2011
8:25 pm

I have a Kindle Fire and love it. There are a couple of things that could be better, but what new technology does not deal with that? It is great and will only get better


December 15th, 2011
9:18 pm

If you buy your Kindle online from you can return it for a full refund within 30 days for any reason. Amazon’s customer service for the Kindle is excellent and will gladly help you out if you have any problems. I wouldn’t recommend buying this from Best Buy because they only let you return it for 15 days.

Sk8ing Momma

December 15th, 2011
9:21 pm

I’m a fan. I got a Kindle in 2009….LOVE it! (I surprised myself b/c I’m a bibliophile, a/k/a book snob, and thought that I’d miss curling up w/ the “real” thing.) I’m not at all tempted to upgrade to the Fire…the old school version works for me.

I guess you can say we’re a Kindle lovin’ family…My kids have the 2010 version…Works for them! My husband borrows mine on the rare occasion that he reads for leisure. ;)

Sk8ing Momma

December 15th, 2011
9:23 pm

I second buying a Kindle only from Amazon. The customer service is outstanding.


December 15th, 2011
10:19 pm

Unless you have an Amazon Prime account, Nook Color/Tablet >> Kindle Fire

Captain Obvious

December 15th, 2011
10:48 pm

Is there really someone out there that doesn’t have an Amazon Prime account?


December 16th, 2011
12:16 am

I don’t know anyone who has amazon prime. A bunch of us have been talking about it at work and with the family at thanksgiving and some didn’t know what it was or just didn’t use amazon enough to justify it.

john k

December 16th, 2011
12:50 am

With a prime membership you not only get 2 day shipping, but you also receive free access to over 10,000 movies and TV shows through Amazon’s instant video service.

Buy Apple

December 16th, 2011
2:01 am

The kindle fire is a cheap pretender—spend a little more and get the IPAD 2–much better quality and performance.

Nuschler Clark

December 16th, 2011
5:40 am

5 years ago when Kindle was first introduced, I spoke with Jeff Bezos, the CEO of Amazon, that I felt that Kindle was the beginning of whole new way of education. Every child and adult in America should be given a Kindle. Bezos could then make money on uploads and proprietary rights.
Instead of a student of any age carrying around 50 pounds of textbooks which wrecks the backs and budget, all textbooks could be put on Kindle. Way cool to carry a Kindle and read from a Kindle than some “dorky” textbook. A student would rather work with a tech product than with a book.
We could save a lot of paper and energy using Kindles instead of huge tomes that changed every year thus making it impossible to use the same book for classes if one paragraph were changed. No more textbooks that could not be sold back.
And research IS finding out that when students are allowed to use their tech gadgets, they incorporate it in their studies and do much, much better. Giving students and adults a Kindle could revive reading in America.
Adults could actually read books again and begin to think on their own again rather than depending on… oh say…Fox News to tell them how to think. A thinking logical America…what a concept!
Libraries could become something so different. A media center of computers, downloads, and more time for librarians to use their knowledge working with patrons rather than being manual laborers who restock the shelves, levy fines for overdue books and tape books back together. I am unsure what will happen to those of us who love the feel of a book in our hands…perhaps publishing companies could still print a few bound books but they could make money on proprietary rights instead of volumes of hard or soft bound books.
The Kindle is here to stay, no matter if many of us are trying so hard not to use such gadgets.


December 16th, 2011
10:22 am

I love eBooks and tech devices, but I do not want to study accounting or chemistry on a Kindle.


December 16th, 2011
11:23 am

Love my Kindle Fire!

kindlefire fan

December 16th, 2011
11:26 am

I second lovemyfire. I wanted an e reader with color and I am very happy with the Fire’s performance. I am really not interested in any of the apps that might be available.

And I agree with Nuschler Clark about the excitement of rekindling one’s passion for reading with an e-reader. My only exception to Mr. Clark’s learned discourse is his reference to Fox News. I would encourage him to watch Brett Baier from 6 to 7 but am turned off by the bellicosity of Hannity and O’Riley


December 16th, 2011
3:06 pm

I think people long term will be disappointed with the fire. Mainly because it doesn’t do very much. There will be new iPads early next year and the buyers remorse, if not felt immediately christmas morning, will definitely be there early next year.

I’ll give you one example: I have numerous DRM free epubs which work fine on my iPad in iBooks, but there is no epub app for Fire. Amazon has a proprietary ebook format which they need you to buy for them to make money selling kindles. You’ll end up spending a lot more money buying stuff for the Fire than you would just having an iPad.. which has a kindle app, btw.

Ipad 2

December 17th, 2011
2:54 am

Get the IPAD 2–in a different league. Kindle-nice, but not the same quality or features. The Ipad is worth the extra money.


December 17th, 2011
1:28 pm

I love my Fire. Yes, the browser needs a lot of work and having to always be logged in is a security issue, but between the excellent E-reader features (which is why I bought it in the first place), Netflix, Cloud music drive, and free month of Amazon Prime, it is worth the price.


December 17th, 2011
8:20 pm

I counted the days til the Fire came out, when I got it I was severly dissapointed. The books I tried loading from my computer did not all go into the book file. Some would not have their covers. Some went into the cloud, which is not supposed to be possible. I travel a lot and sometimes like to watch a movie, could not load any movies from computer. Showed movies in kindle file when connected to the computer, not in movie file when not connected. Took it back, bought a Toshiba Thrive 32. I love it. Don’t have to buy everything from Apple, or Amazon. It has the freedom and the ability to do what I need!


December 17th, 2011
10:46 pm

unless publishers reduce ebook price, buying used textbook and selling back is better deal.

Buy Apple

December 18th, 2011
12:16 pm

Apple products–way ahead of the junk sold by amazon and barnes & noble–pay the money and buy the IPAD—much better quality and features.

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