8:41 am December 9, 2011, by David Markiewicz
Atlanta is ranked by the Interactive Advertising Bureau at No. 3 in the nation for the most mobile savvy shoppers, with 63 percent owning a mobile device and 18 percent influenced by mobile coupons.
Houston and New York were tops, while Los Angeles and Dallas-Fort Worth ranked just behind Atlanta.
This is big news for advertisers, according to the item at iab.net.
“Shopping falls high on the list of mobile-impacted behaviors,” it notes, with the number of mobile users visiting mobile shopping sites on their phones rising dramatically in the last year. Mobile shoppers tend to be younger, with higher than average incomes, making them all the more attractive.
As for what shoppers do with their mobile phones: 15.1 percent use them to find a store location; 9.8 percent use them to compare product prices; 9.5 percent look for coupons and deals; 9.1 percent research product features; 8 percent use them to check product availability at a specific store; and 7.7 percent access deal-a-day service.
The IAB is made up of more than 500 leading media and technology companies that sell 86 percent of online advertising in the U.S.
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