6:16 am July 13, 2011, by Henry Unger
Netflix is raising its prices by as much as 60 percent for those who want to rent DVDs by mail and watch video on the Internet, Associated Press reports.
The company is separating the two options so that its 23 million subscribers who want both will have to buy separate plans totaling at least $16 per month, AP writes. Netflix had been bundling both options in a single package, available for as low as $10 per month.
New subscribers will have to pay the new prices immediately, AP writes. The changes take effect Sept. 1 for Netflix’s current customers.
Netflix isn’t changing the $8 monthly price for an Internet streaming-only option, which the company began offering late last year, AP reports. But instead of charging $2 more for a plan that also offers one DVD at a time by mail, the company will charge $8 for a comparable DVD-only plan. That brings the total to $16.
What will you do — stay or leave?
If you’re sticking, will you cut back and just go with the streaming-only option?
If you’re sticking, how much more are you willing to pay?
If you’re leaving, will you rely more on the retail kiosks? Watch more TV movies? Both?
- Henry Unger, The Biz Beat
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