Will the latest plan for the old Sears building work?
The new owners of City Hall East, a historic structure near Midtown, are planning an organic garden, a “green” roof top and a foodie market akin to the Ferry Building in San Francisco or Pike Place Market in Seattle, AJC writer Rachel Tobin reports.
They also plan to shed the names the building has been called, as far back as 1926, to rebrand it as Ponce City Market, Tobin writes.
Plans call for hundreds of residential units, 2,000 internal parking spaces, loft-style, upscale offices, retailers — possibly national chains — and a foodie destination with “farm to table” vendors and local restaurants, Tobin reports. The North Avenue side of the building could have an organic farm to supply the market.
Still, no new tenants were announced Monday when Mayor Kasim Reed and executives with Jamestown Properties celebrated the long-awaited sale at a news conference atop the brick building, Tobin writes.
Nonetheless, if everything comes to pass, it will be a big change for the hulking building that for years sat mostly empty along one of Atlanta’s busiest arteries, Ponce de Leon Avenue, Tobin writes. Jamestown is paying Atlanta $27 million to buy the building and plans to spend $180 million redeveloping it for an early 2014 reopening.
The giant structure was built in 1926 as a Sears, Roebuck & Co. department store and was expanded to 2 million square feet for a mail order warehouse and offices, Tobin writes.
Also in the AJC:
In other media:
- Henry Unger, The Biz Beat
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