Power Breakfast: Landmark Equitable building sold, Atlanta schools, transit, taxes, nuclear power, Atlantic Station

The iconic Equitable building downtown has a new landlord who plans to remove its most visible feature — the Equitable name — from atop the skyscraper, AJC reporter Rachel Tobin writes.

“There’s no question that everybody knows it as the Equitable building,” said Allen de Olazarra, chairman and CEO of America’s Capital Partners, based in Coconut Grove, Fl. “But the company doesn’t exist anymore.”

De Olazarra’s company paid $19 million for the building and plans to spend at least that much modernizing it, Tobin reports.

A new anchor tenant could have its name on the building instead, he said. Meantime, he will rebrand the building by its address, 100 Peachtree, Tobin writes. He hopes to attract a major corporate relocation from outside the state.

Built in the 1960s during one building boom, the 33-story building became emblematic of the problems that ended the most recent boom, Tobin writes. An investment group bought it for nearly $57 million in 2007. But the lender foreclosed in June 2009, making it one of the city’s first big buildings to fall into distress. America’s Capital spent about $30.50 per square foot on the property — a third of the previous price, Tobin reports.

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- Henry Unger, The Biz Beat

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3 comments Add your comment


July 7th, 2011
7:06 am

I guess if you want your employees being accosted by homeless people daily or like the feel of a ghost town.. sure, buy downtown ATL. The city needs to do a lot to clean up and actually enforce panhandling rules before downtown will ever be a viable option. There’s no clear urban plan for this city.. it’s just sprawl and ghetto.


July 7th, 2011
8:08 am

I just needed a space to say that Beverly Hall is a corrupt, cheating, money grubbing low life…oh, and did I say that she was really ugly, too?


July 7th, 2011
8:44 am

@dmb – Also, it would be nice if ParkAtlanta had meters that actually work in the downtown area. We must be the laughing stock of the country when people visit here. It’s amazing that ATL refers to itself as an international city. I guess as long as some of our female city council members continue to have mustaches, things will be like this for a while.