Power Breakfast: Porsche may be heading to old Hapeville Ford plant, Wendy’s/Arby’s, Sears, Southwest, Tech

AJC reporter Rachel Tobin has an interesting story today about the next move for the old Ford plant:

In a rare loss for the northern suburbs, Porsche is expected to move its North American headquarters and what could be hundreds of jobs from Sandy Springs to the old Ford plant site near Hartsfield-Atlanta International Airport.

As part of the deal, Porsche will build offices where the plant was demolished and a test track similar to its Porsche Silverstone facility in England.

According to people familiar with the plans but who asked not to be identified because they had not been authorized to speak publicly, the announcement will come on Thursday. Economic development officials from Georgia, Atlanta and Fulton County will take part, though their possible roles in the project are unclear.

News of the move, which could involve a couple hundred sales and marketing jobs to Atlanta’s Southside, is an anomaly for the northern suburbs.

But it’s a big win for the airport area, which largely missed the building boom that produced skyscrapers in Midtown and Buckhead and office parks in the northern suburbs.

Also in the AJC:

In other media:

- Henry Unger, The Biz Beat

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10 comments Add your comment


May 11th, 2011
6:27 am

This will come as a huge shock to the employees that have enjoyed their years in Sandy Springs, to have to drive to Hapeville every day. I get the use of the space for test track, R&D and other plans, but moving the corporate office? Not good.

Always Skeptical

May 11th, 2011
6:50 am

Just maybe….Many more of the decision makers and/or employees live intown in places like Ansley Park, Inman Park, Virginian Highland, Druid Hills etc…or maybe they already send their kids to private schools like Woodward Academy…In that case Hapeville makes perfect sense, especially when you consider that the executives regularly have to come and go form Hartsfield-Jackson…They could come and go 3 or 4 times between Intown and Hapeville in the same time it would take to do 1 roundtrip from Intown to Sandy Springs……..Good going Porsche….

Rancid meat

May 11th, 2011
7:42 am

Woodward over Marist, Pace, Lovett? I doubt it. They must have received a VERY sweet deal to move.


May 11th, 2011
7:54 am

Yes, woodward over marist and pace and lovett. Mabye they got sick of the sandy springs congestion and the upper I-285 corridor.Who cares,yuppies and bald old guys(unger?) drive those things anyway.


May 11th, 2011
8:31 am

This location is optimal for headquarters due to its proximity to the airport defintiely. Hapeville is a GREAT place to LIVE and WORK, I’m lucky enough to say I do both; and what’s wrong with creating jobs where jobs were lost anyway in this economy? People on the southside deserve some benefits of whatever “boom” there is to come too! Lastly, Woodward is not the only educational opportunity here – TMSA has hit the ground running and is doing great for all the kids down here! Nothing but good thing to come to us!

move it

May 11th, 2011
9:09 am

move from Sandy springs to some dumpy area near the airport? No thanks! I’ll find another job.


May 11th, 2011
9:16 am

It’s a good move for Porsche not so much for employees. With proximity to airport, Porsche could move the warehouse from the current camp creek location.

Since VW owns (or in process) Porsche and has a manufacturing plant in Chattanooga, the big picture could possibly include moving VW and Audi HQ’s from VA and NJ


May 12th, 2011
1:38 am

Revitalize! The employees can discover beautiful Inman Park or commute. And there are plenty of high rise condos to choose from that offer intown convenience and luxury.


May 12th, 2011
5:39 am

Sandy Springs never made sense, especially given the fact that the office was sitting atop a community college. Congratulations PCNA!


May 12th, 2011
10:16 am

Hapeville will surprise you. Check out the Courtyards of Hapeville 9www.chesapeakebuilt.com) and you will find homes that would sell for close to $1 million in Sandy Springs selling in the low $400’s.

Also don’t forget Queen of Angels High School when discussing the private schools in that area.