As a business journalist for a long time, I’ve always wondered whether consumers pay attention to corporate philanthropy when they make decisions about where to shop or what to buy.
The Home Depot Foundation is refocusing its giving on veterans’ organizations and rehabilitating houses — a change for the philanthropic arm of the retailer, AJC writer Arielle Kass reports today. The foundation is announcing a three-year, $30 million commitment to address issues in veterans’ housing.
As you know, Coke, UPS and many other Atlanta-based companies also put considerable financial resources behind their charitable efforts.
Does it make a difference to you? Why or why not?
- Henry Unger, The Biz Beat
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