I have a few Apple questions for you, but first an update.
Marketing and crisis-management experts told the Associated Press that Apple should have responded much sooner to concerns about location data stored on its iPhones — even if the company didn’t have all the answers ready.
The company took a week to deny that the phones track the precise location of their owners, AP writes.
As soon as it started selling the devices, Apple should have said how it uses, or doesn’t use, location data, Joe Marconi, a DePaul University marketing professor, told AP.
“The whole problem could have been a non-problem if Apple had done some kind of disclosure of this in some kind of a privacy statement,” he said. “Apple customers are fiercely loyal in a way we can say few (others) are today. With that comes a responsibility.”
In a list of questions and answers published Wednesday, the company explained that a data file publicized last week by security researchers doesn’t store iPhone users’ physical locations — just a list of Wi-Fi hotspots and cell towers surrounding them, AP reports.
Does the slow response and subsequent answer shake your loyalty? Why or why not?
Overall, do you trust Apple more, less or the same as other tech firms?
Finally, Apple says the long-delayed white iPhone 4 will go on sale Thursday for $199 or $299, depending on the model, AP reports.
- Henry Unger, The Biz Beat
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