Has your loyalty to Apple been shaken?

I have a few Apple questions for you, but first an update.

Marketing and crisis-management experts told the Associated Press that Apple should have responded much sooner to concerns about location data stored on its iPhones — even if the company didn’t have all the answers ready.

The company took a week to deny that the phones track the precise location of their owners, AP writes.

As soon as it started selling the devices, Apple should have said how it uses, or doesn’t use, location data, Joe Marconi, a DePaul University marketing professor, told AP.

“The whole problem could have been a non-problem if Apple had done some kind of disclosure of this in some kind of a privacy statement,” he said. “Apple customers are fiercely loyal in a way we can say few (others) are today. With that comes a responsibility.”

In a list of questions and answers published Wednesday, the company explained that a data file publicized last week by security researchers doesn’t store iPhone users’ physical locations — just a list of Wi-Fi hotspots and cell towers surrounding them, AP reports.

Does the slow response and subsequent answer shake your loyalty? Why or why not?

Overall, do you trust Apple more, less or the same as other tech firms?

Finally, Apple says the long-delayed white iPhone 4 will go on sale Thursday for $199 or $299, depending on the model, AP reports.


- Henry Unger, The Biz Beat

For instant updates, follow me on Twitter.

25 comments Add your comment


April 28th, 2011
7:52 am

I own an iPhone. Never been loyal. The iPhone is NOT the best on the market. I will switch to another ’smart phone’ soon.


April 28th, 2011
8:28 am

I will always be a loyal buyer of Apple products. They are the best and when you’re the best, there will always competitors trying to knock you down.


April 28th, 2011
8:28 am

I’ve never had a iPhone (though I’m planning on replacing my droid w/a 5 when they come out) but I did buy the new Air when it came out last Nov & that thing is the baddest-*** laptop ever made! everything else on the market (including the Pro) feels like a manhole cover by comparison! I’ve heard some people say it’s underpowered but w/4GB, 2.1 procs & (most importantly) the standard SSD in real world use it torches anything w/a spindle (you can’t appreciate how much io wait kills performance till you have an SSD).


April 28th, 2011
8:33 am

I’m the CIO of my company, and I’ve seen every smartphone on the market. While some may be faster, larger, have keyboards, or a better camera, none are as easy to use and reliable as the iPhone. Of my 2100 employees, we have around 400 iPhones and about 600 Android phones. There are a handful of Windows phones, and around 150 Blackberries. On this product, Apple has earned the loyalty of its users by sheer quality and single-handedly redefining the mobile phone market.

Android phones ALSO store location data, just like the iPhone. Google and the Android phone makers didn’t say any more than Apple did on releasing those phones. This issue is blown out of proportion. Apple apologized for storing it LONGER than they intended. They are releasing a patch to fix the length of storage time (to one week from one year) and encrypt the file.

This is a non-story, and it is only popular because Apple is so successful and people love to bring down those who succeed.


April 28th, 2011
8:33 am

Unapologetic converted Apple fan girl here. I love my Mac, love my iPhone and love my iPad. Never had an issue with any of them.

Southern Man

April 28th, 2011
8:35 am

I don’t buy any products with proprietary plugs and outlets. What’s so special about the iPhone that a micro-USB cable can’t do the trick? They do a decent job with their products. They’re top quality and look pretty. And the company is making money, that’s for sure. But they’re repeating the same closed-source nonsense that made them obsolete for a decade in the 90’s once they run out of being first-to-market on new computing devices.

JF McNamara

April 28th, 2011
8:56 am

Apple is just another big company. I don’t trust them and I’m not loyal to them. I’m the same with any big company.

for those talking about the greatness of Apple, they aren’t the best. They just have a cool image. The computers cost more than double a comparable Windows machine for the same thing, and both the iPad and iPhone only allow you to view half the internet because it lacks flash. I have an iPhone, and I’ll never buy another one because I can’t even save an Excel file to it.

Richard V.

April 28th, 2011
9:09 am

I work in IT at a large company. There are 40 techs for about 5000 users – 70% PC the other 30% Macs. 39 of the techs are PC only and there is one Apple tech. The PC techs spend on average 2.5 hours per trouble call. The Mac tech less than 1 hour per trouble call. Which one is better?


April 28th, 2011
9:16 am

Richard V., I appreciate it when folks like yourself and other bring real world facts to the table. Opponents of Apple love to insinuate that lovers of Apple products are just lemmings that like pretty things. In my tech company, we primarily use PC’s which are an IT support nightmare, while all the IT techs use Macs personally at home. The truth is Apple’s products work better than most, and are reliable. Sure PC’s are cheaper, but you definitely get what you pay for. Don’t forget cost of ownership…

charles hannum

April 28th, 2011
9:17 am

Apple RULES! My confidence in the best computer products yet created is strong and unshaken.

charles hannum

April 28th, 2011
9:17 am

Enter your comments here


April 28th, 2011
9:24 am

This is a nonstory. Android and other smart phones do the same thing, but because it’s apple, it’s all over the news. Nothing is reported back to apple. Actually, I’d be more concerned about how android handles this information. Let’s not forget that Google makes Android, which is the kind of all search engines. I’d imagine they’d have quite a bit of interest in this information. Besides, all carriers track this information too, so you might as well file a lawsuit against AT&T, Verizon, Tmobile, etc…

I personally couldn’t care less if someone wants to track me going to work, going back home, going to the store, going back home, etc…

People want to have these great services (like mapes on their phone, traffic information, location information,etc..), but when they realize how these services have to be done, they get all bent out of shape.


April 28th, 2011
9:40 am

Assailing the game changing iPhone is lot like Don Q. poking his lance at stationary windmills, isn’t it Henry? Pointy part aimed in the wrong direction, at the wrong target.

I get an image of you sitting there, staring into the blank screen on your desk, “Well, I didn’t discover this ‘tracking’ thing, but I’ve read a little about it- so maybe my slant will be ‘loyalty’. Yeah, that’s the ticket, see if I can blow the top off a forthcoming exodus from Apple.”
Commentators (and pretend sleuths) oh so want to be the makers of news, instead of just reporting it. Your column is a waste of column inches (or electrons.)

iPhone isn’t about Apple- it’s the power and convenience it provides, and its elegant form factor.
Knowing a logging program tracks a path from mine is a non-issue, especially when one gives pause to consider there are about a billion tracks to look at -on any given day.

Can’t help but notice you didn’t mention how law enforcement has used tracking and triangulation of cell phone signals to both save persons in jeopardy and make criminal cases stick.

Did you take the same effort to ponder AT&T, Verizon, T-Mobile, Virgin, and all the other service providers do the same thing with logging and saving tracks?
I’m aghast at how terribly naive and desperate you are to foster this notion of ’shaken loyalty’.

You want an earth shattering story to break?
Find out why there’s rust on the inside of bottle caps of Coca-Colas.
That would be an eyeopener you’ll be applauded for!
Right up your alley.


April 28th, 2011
9:41 am

Never been an Apple fan. I dont know. Maybe its because I have a brain and can think for myself rather than relying on some dude in Cupertino thinking for me. Call me old fashioned, but don’t call me a drone.

And as far as trusting Apple, I trust them as much as I trust any other company, which is not. But, since they have cool commercials and because owning an iPhone makes you cool, I guess others will trust them.

eh, to each their own, I guess.


April 28th, 2011
10:24 am

I have been using macs since going back into the 80’s with the mac plus; it had 1 MB of ram, no internal HD, a floppy drive, and I think a 16 or 33 MHz processor. Once upon a time I was a fierce apple loyalist and would argue with anybody how great the company was; this all began to change when the G4 came out and apple realized that they weren’t going to have enough 500 MHz processors to fill all the orders for them, so what did they do? They actually tried to get people who had ordered and paid for a 500 MHz G4 to accept a 450 MHz G4, and the people who ordered a 450 MHz G4 to accept a 400 MHz G4, and for the people who had ordered 400 MHz G4 they took G3 motherboards and slapped a 350 MHz processor on it and called it a day…. I thought that was kind of arrogant of them and from that moment on I began seeing them as no different from any other scum sucking big company (with really good PR teams)…

How many of you remember watching steve jobs stick that cool little ipod nano in his jeans pocket, and then tried it with your own ipod only to watch the screen either crack or otherwise become un-viewable?? The message is that as far as companies go apple is really not that different from any other big company that has share holders and UNLIKE the government is actually expected to turn a profit…. Like everything else, their products are MADE IN CHINA……… They may be “designed” in Cuppertino; but they are “made” in china…

Having said all of that I will say that having used macs and windows (and by the way I don’t work for anyone even remotely connected to any type of technology concern or interest) the mac is the better computer, as far as reliability, ease of use, security, quality of graphics, user interface, and I could go on and on… Yes it does cost almost twice as much for a comparable windows unit, but as we all know by now; YOU GET WHAT YOU PAY FOR…. Sure you can go to walmart and get a notebook computer for around $500.00, but if you or someone you allowed to use your computer screws up your settings (which in most cases you never even see on a mac)……GOOD LUCK DEALING WITH TECH SUPPORT, which in most cases will involve talking with some guy who’s name you can’t even pronounce, and who’s command of the English language is worse than your command of that $500.00 brick…… Another fact is that since about 95% of all of the computers on the planet are windows; then it follows that about 95% of the viruses, malware, bots, and other assorted crap floating around on the internet are written for and directed at windows computers……… The good thing is that these days with the newer macs if there is a specific program that you need to use that is only available for windows; you can actually install a windows operating system on your mac and then either boot up in mac or windows (or both depending on your processor speed and installed Ram.

As far as the iPod goes, I use an iPod touch 4th gen and have never had any problems with it, it syncs with my macbook flawelessly and the quality of graphics is what you would expect from apple. For the iPhone; I WILL ONLY BUY ONE WHEN I CAN USE IT WITH WHATEVER CARRIER I CHOOSE; I REFUSE TO BE ATT OR VERIZON’S BITCH….. Why should I pay for a phone, then pay for a regular plan PLUS a data plan, plus pay for apps to run on the phone????? Plan on sending ATT or Verizon about $100.00 a month…..I currently use an HTC Droid incredible running Android 2.2, but I can go with whatever CDMA capable carrier that I choose…. The overwhelming majority of the apps at the market are FREE and are actually useful in a practical sense…

The moral to the story? Slave like devotion to ANYTHING is wrong; especially when it comes to spending your hard earned money on products that are hyped way beyond their actual ability and usefullness… Be objective, before you buy anything, do your research and read several user reviews; editor reviews are good but they may or may not have a vested interest in recommending one product over the other………


April 28th, 2011
10:32 am

When Apple executives where asked how they can claim this does not make them an Evil Company, they responded by saying, “We never claimed Not to be Evil”.

SWAT Native

April 28th, 2011
10:32 am

It’s funny, I was at a business conference this morning and in looking around the audience I noticed that the business people that used to always carry Blackberries now carry iPhones. I’m also seeing people carrying iPads for business. I have a company issued Blackberry, but once I figured out how to get my emails and sync my Outlook calendar and contacts to my iPhone, my Blackberry sits on my desk unused for weeks at a time. It’s clearly a better device for me; there is no comparison.

So what if the iPhone remembers where it’s been? Any cell phone can be tracked based on what cell tower it connects to – just ask the police department. With millions of users, what real harm could it do for Apple to know where I’ve taken their phone?

Monkey See

April 28th, 2011
10:35 am

It’s all about the marketing. Apple has done a wonderful job convincing consumers that their products are superior, and that mindset comes with a price. Those that are loyal to Apple do so repeatedly and will buy the latest and greatest even if what they are currently using still works.

Case in point: Stay at home mom with 4 kids. Hubby is a blue collar worker. They are renting a home because they lost their 1st one to to foreclsure and bankruptcy, and still cannot pay their bills. Both husband and wife ran out to buy the iPhone once it hit the Verizon network so they could appear to be something that they are not.

No different from Nascar fans that are loyal to what ever product is on the side of their favorite driver’s car, or what make/model wins the “cup”.

People will never admit that are prisioners of a great marketing strategy.

Get It Right

April 28th, 2011
10:37 am

I gave up on apple a few years ago when windows was in it’s infancy and my pre-windows pc excel could out calculate the macs. That probably has changed, but I just don’t like apple’s closed source mentality. “Do it our way ot leave.” I won an ipod and it’s a pain to use. Won’t sync, all my songs had to be converted, setting up play lists is a chore. Just glad I didn’t pay for it.


April 28th, 2011
10:47 am

Oops, I forget to mention the whole “big brother is watching” theory; all modern cell phones have some type of device built in that will enable you to be located by 911 operators. In most cases even if you turn off the gps locating functions of your phone this function cannot be turned off. We all pay for this feature in our taxes…. Also, how do you think you can tell your phone where you want to go and have it give you detailed directions IF IT DOESN’T KNOW EXACTLY WHERE YOU ARE (obviously at this point you have turned your gps functionality on) ???????? No phone company is big brother; big brother DOES NOT have to worry about making a profit.. Phone companies DO have to worry about making a profit…. Phone companies “cooperate” with big brother once the appropriate court orders have been duly issued; but they do not make money by being big brothers bitch and ratting out the people who buy their overpriced made in china products and then send them money every month………

Bottom line, if you don’t want your comings and goings monitored DONT BUY OR USE ANY CELL PHONE.. PERIOD……. Because if you really “think” about it; it’s kind of stupid to have one and then complain about big brother watching you… As a matter of fact, don’t use a computer either because if he really wants to, big brother can use the internet to monitor you through your ip address……

And remember, even if you have never used or owned a computer in your entire life… If you were born in a hospital, ever had a library card, ever had a job, ever registered to vote, ever filed an income tax return, ever had a car insured or registered in your name, ever received any type of government benefits, or ever had a credit card….. YOUR PERSONAL INFORMATION IS ALREADY ON THE INTERNET AVAILABLE FOR ANYONE WHO REALLY KNOWS HOW TO STEAL AND USE AT WILL…………

city slick

April 28th, 2011
11:15 am

In protest, I will not use my Ipad 2 or Iphone for the next 10 minutes! I mean it!

JF McNamara

April 28th, 2011
1:42 pm

It always trips me out when people pumping up Apple say you get what you pay for. They are just trying to justify their bad financial decision.

Since Macs cost twice as much as PCs, I can get a machine twice as good. It doesn’t mean I go get the bottom line PC. That means that the comparable PC that I buy in price absolutely dominates an Apple product.

Tech support on Apple doesn’t mean anything to an average person. The average consumer (probably 90%) uses their PC to surf the internet, do their budget, and manage music files and could get by with a netbook and cloud space. They aren’t computer programming or doing graphics design. They are overpaying to look cool.

Also, if you’re tech support, why in the world would you want Apples if they are so reliable (which they aren’t). Wouldn’t you just get fired?


April 28th, 2011
2:23 pm

No this has not effected by loyalty to Apple products whatsoever.

I will still gladly take Apple products from wherever or whoever I need to in order to get by.

city slick

May 1st, 2011
3:09 pm

I’m hoping to win an IPAd2 in a contest at my office.


May 4th, 2011
2:54 pm

Going for the cheap hit count again by stirring up the Apple fanbois. Yawn.