5:46 am February 23, 2011, by Henry Unger
Did you ever think we’d be talking about naming rights for a panda?
In the latest wrinkle on corporate naming opportunities, DreamWorks Animation agreed to spend an undisclosed amount to help defray Zoo Atlanta’s $500,000 annual fees to China to keep the pandas on display here, AJC reporters Mark Davis and Rich McKay write.
In exchange, the zoo’s youngest panda was named after a DreamWorks character, the reporters write.
Does this give you a queasy feeling? What’s next?
Or do you think this is a good idea to raise money? Should other organizations try it?
- Henry Unger, The Biz Beat
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