5:20 am November 10, 2010, by Henry Unger
As competition for customers gets more cutthroat, some of metro Atlanta’s biggest banks are waging a marketing war, AJC staffer Scott Trubey reports.
Wells Fargo is breaking out stagecoaches. SunTrust Banks is floating blimps. It’s all about grabbing attention, preserving market share and growing client bases, Trubey writes.
San Francisco-based Wells Fargo entered metro Atlanta when it bought the city’s No. 2 bank, Wachovia, in 2008. Since then, Wells Fargo has launched a barrage of ads touting its community commitment and last month changed the signs on about 200 metro area branches and its signature Atlantic Station tower overlooking the Downtown Connector, Trubey reports.
Atlanta-based SunTrust, the market leader by deposits, is trying to retain existing clients and woo disaffected customers from banks that have changed hands with ads touting its market strength and offerings, Trubey writes. And then there are those zeppelins flying high above special events like Ovo, Cirque du Soleil’s performance at Atlantic Station. (It just happens to be adjacent to the Wells Fargo building.)
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