When the $1.4 billion Southwest-AirTran deal announced this week is completed, fliers — especially those used to AirTran — will notice plenty of changes, from the way they book to the way they board, Associated Press reported.
On fares, for example, the “Southwest effect” is well-documented — when it enters a new market, fares fall, often steeply, AP wrote.
Travelers in Atlanta should see lower fares to places where Southwest flies but AirTran does not, such as Cleveland, Louisville and Little Rock.
The article also discusses the merger’s likely effects on passengers of both companies and on smaller markets.
In the AJC:
In other media:
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