How do you compete with the big boys?
Metro Atlanta’s suburban convention centers — which go up against the mammoth Georgia World Congress Center — may have an answer.
Though their sizes pale in comparison to the GWCC — the nation’s fourth largest convention center – the suburban centers are competitive in a market saturated by every type of meeting space, AJC writer Leon Stafford reports.
They compete by being less expensive, closer to the chain restaurants many conventioneers prefer, by playing up easy access to interstates and by stressing free parking to convention planners whose customers rate that as a top concern, Stafford writes.
It’s a useful strategy when marketing against something as large as the GWCC, Stafford reports.
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