Delta Air Lines is going after passengers who can afford traveling by private jet, AJC writer Christine Negroni reports.
Over the past decade, the number of people choosing to travel by private jet has grown, with people either buying a fraction of a share of an airplane, or a jet card that guarantees a set number of flight hours, Negroni writes.
Delta AirElite’s new push into this area came after the airline acquired Seagrave Aviation, effectively doubling the size of its business jet fleet.
Increasing dissatisfaction with commercial travel by those with the means to do something about it is driving the market, Negroni reports.
But that begs the question — Is there gong to be an increasing divide between the haves and have-nots in air travel? Some treated little cattle and others like kings?
As a business strategy, do you think this is just a natural extension for Delta? A smart move to go after the high fliers? Or will it be a distraction from their core business?
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