Several Atlanta hotels that normally compete for business are now joining forces to attract customers, AJC reporter Leon Stafford writes.
The hotels are combining rooms, meeting space and restaurants into packages they pitch to meeting planners looking to bring group business to the city, Stafford reports. By offering big blocks of meeting space and rooms, the partners can go after business that books one or two years in advance and compete with convention centers in smaller cities.
“What we realized is we need to fill in the blanks,” Mike Sullivan, marketing director at the Omni at CNN Center, told Stafford.
“It helps us compete against places like Opryland in Nashville or smaller convention cities like Cincinnati,” said Pat Trammel, senior director of sales and marketing for the downtown Hyatt Regency.
The strategy is important to Atlanta’s $11 billion hospitality industry. Hotel occupancy has rebounded for the first six months of the year after suffering some of the steepest declines on record in 2008 and 2009, Stafford reports.
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