Can BlackBerry retool to compete with iPhone, Android?

With the iPhone grabbing most of the attention lately, and the Android coming in second, the BlackBerry seems to be getting left out of all the buzz.

But, writes AJC reporter Tammy Joyner, don’t count it out just yet. It’s still No. 1 in market share, with 35 percent, and will be coming out with a new version.

Still, Blackberry has lost market share while the others are gaining, and some of its base — businesses — are starting to pull away, Joyner writes.

What do you think the future holds? Can BlackBerry retool and compete? Or has time passed it by? Will you give it a look in the future?

For instant updates, follow me on Twitter.

22 comments Add your comment


July 19th, 2010
7:15 am

I think Blackberry can still hold it’s market share….because it is a different tool than the iPhone or Android. While I do prefer the iPhone (or Android) for casual web surfing, playing games, and social media….the Blackberry is my tool of choice because it excels at mobile e-mail and calendaring. As a mobile professional, that is more important to me than the ability to play games and communicate via facebook.


July 19th, 2010
7:37 am

I use the blackberry curve for work for which it is best suited for due to the fact it is easily managed on the job through the BES server. I use my Adroid X on Verizon for everything else-


July 19th, 2010
10:19 am

Does Blackberry need to retool? All the executives I know have a Blackberry. Even the President does – the iPhone is a tremendous application platform and great for surfing but executives want a good phone and they want to be able to type responses and they want something that easily integrates at work.


July 19th, 2010
1:31 pm

blackberry’s dead—it can’t compete with all the top smartphones available.


July 19th, 2010
1:39 pm

BlackBerry remains a wonderful, very dependable mobile platform and is still the best for e-mail. That said, RIM’s devices and user interface are beginning to look a bit staid. When consumers can pay the same price for devices with faster processors, better screens, more apps and most of the same functions done more efficiently, it’s going to be hard for RIM to keep pace. By the time the much-lauded 9800 hits stores later this fall, it’ll be competing with really excellent phones from HTC, Samsung, Motorola and of course, Apple. Since I went Android, I’d have a very hard time returning to BlackBerry.

GSU Alum

July 19th, 2010
2:40 pm

I agree with Brian above. The BB is in it’s own market still. It is the perfect work tool. Great e-mail, organizing, ect.

In fact, the trend I have most recently noticed is people having a BB paid by their company, and their personal is the iPhone/Android.

I would liken the BB and the iPhone to Microsoft and Apple. BB is like Microsoft in that they have the hold on the business market, while the iPhone has not yet been able to penetrate the business market, but they cater excellently to personal use just like Apple computers.

Do I think businesses could easily do as well with the iPhone/Android phone? Absolutely. There is really no question that the iPhone/Androids do much more than a BB. My iPhone is an excellent organizational tool and my email is just as good as BB. I think the issue for iPhones/Androids right now for the business market is simply the BB got it first. I’d wager over 85% of businesses standard employee issue cell phone is the BB. Why spend the money with all of the contracts and what not to change it? The BB does exactly what is needed by employees in today’s business environment with the biggest issue being mobile e-mail.

Also, with the advent of sports apps where you can watch sporting events such as the MLB At Bat App (great app) and other many “distractions” why give your employees those types of distractions. The BB limits those types of things to mobile e-mail and calendars and maybe a few other things, but not near the distraction the iPhone/Android may provide. This probably isn’t as big of an issue, but if I am an owner of a company, I am weary of this and it’s effect on employee production.


July 19th, 2010
2:42 pm

I’ve had a Blackberry Storm since Feb 09 and I cannot wait for my
contract to be up. It has to be the absolute worst phone ever The
touch screen is awful and constantly havig to remove the battery
so it can reboot Terrible Terrible Terrible !!!!!!


July 19th, 2010
3:12 pm

blackberry is totally obsolete. the droid and i-phone are eating its lunch. in 2 years, the only people using blackberry will be the ones who are stuck w/ them because their company mandates them, or stuck with a contract.


July 19th, 2010
3:20 pm

Are you kidding? I just ordered another blackberry today. It’s the best product available for the business user, if not for the teeny bopper. Blackberry is awesome!


July 19th, 2010
7:28 pm

Blackberry will end up using Android for its OS and will continue to make query hardware. It’s inevitable.


July 19th, 2010
7:30 pm

That was supposed to be “qwerty.”


July 19th, 2010
7:30 pm

Back in 2006, I bought my first BlackBerry. At that time, it was remarkable. Sadly, the company’s technology is horribly outdated. I’m on my fifth model. If they don’t improve the antiquated BlackBerry browser, I’m moving on to Droid. Honestly, I think they’ve taken their customers for granted.


July 19th, 2010
7:42 pm

I think BlackBerry will pull through. I have had three BlackBerrys- an 8700c and now currently two phones- the Bold 9000 and the Bold 9700 which is my business phone. I have considered moving on and getting a Droid phone but I can’t separate myself from the keyboard of a BlackBerry as well as how well it does email. I cannot wait for the BlackBerry Torch, which will be a slider, touch screen phone using OS 6 and with a physical keyboard. When I saw that phone, I wasn’t as interested in getting a Droid than how I was prior towards seeing pictures. I’d wish RIM would hurry up and put that phone out there.

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July 19th, 2010
9:57 pm

In my opinion the only thing RIMM needs to do with the Blackberry is this:

1. Speed, speed, and more speed at any task from web browsing to picture taking
2. Make a web browsing and video using experience at least as good or better than iPhone and Android
3. Last but not least a decent sized screen for web browsing, video, and pictures.

Email and texting is already better than iPhone and Android. There are a couple of things they can improve like access to multiple contacts lists and public folders on Exchange

I think the whole thing about apps is over rated, but they will need to address it in a significant way.

Larry Sinclair

July 20th, 2010
9:12 am

Barack Obama such has a QWERTY mouth !


July 20th, 2010
11:50 am

I’ve been a Blackberry user for many years and I’d love to stay with Blackberry, but unless the next phone is competitive I’m gone. I’ve suffered through the Storm and I’m not going to put up with another bad phone. I hope they have a new phone that has a 1 gig processor and can really surf the web because if they don’t compete on those levels, then they’re toast…at least to me anyway.


July 20th, 2010
7:34 pm

I just chose a Blackberry over both the Android and Iphone after testing them in Verizon and at AT&T stores. I chose a one year contract (Verizon) so check back with me around April when I decide whether to keep the Blackberry or get a new phone. So far I’m quite happy with it except for the battery life but that’s a problem with most smart phones. At anyrate I don’t see Blackberry surrendering to Android and Iphone entirely.

Smart phone P

July 21st, 2010
12:43 pm

Why get a blackberry when you can the same features and more with an Iphone or Droid? The blackberry’s old news.


August 6th, 2010
4:56 pm

We have 3 different phones in our family-Droid, Blackberry, and another WIndows Mobile 6.2 phone. Blackberry by far outshines for e-mail and other business applications. Very stable operating platform. Yeah, the Droid is cool and Windwos Mobile is pure garbage, but no cplplaints on the Blackberry here.


August 6th, 2010
7:05 pm

I’m a tried and true BB user for the last 8 years (1 business, 1 personal). I do admit I have a wondering eye. Looking at those sexy new Android phones. The thing that keeps me put is the reliability I’ve experienced with the BB’s. I don’t know how many times I’ve dropped them and thought they were goners only to find them fully functional.

I assume the touch screen systems are much more “sensitive” – anybody got any long term experience with both that would like to share their stories?


August 23rd, 2010
8:06 pm

I have the htc hero and i was pretty excited with the phone because of all the apps and the capabilities that you could do but the phone is terrible. The battery life is horrible having a touch screen makes me nervous because if I scratch the phone it dose not work as efficiently as it should but anyone who is a quick typer touch screens does has it delays. There mini computers if you have to many apps open on the phone it does have a slow moment and may crash its to much into a little device