You’d think a media company would like its hometown to know that it exists.
But for 14 years, even though the Weather Channel’s headquarters has been located right beside the intersection of Interstates 75 and 285, the company eschewed any sign of its existence. If you took a poll, I doubt many would know it’s been based here since 1982.
Enter Mike Kelly, the CEO tapped nine months ago by a new ownership group. He doesn’t subscribe to that low-key approach. A few weeks ago, two identifying signs went up on the building housing 700 employees, one facing I-75 and the other facing I-285.
“That was an important strategic issue,” Kelly, 52, said. “Once we accomplished that, I knew I was done for the year.”
Not really. He was joking. But that type of visibility is in line with Kelly’s goal of making the Weather Channel, already available in more than 100 million TV houses, more pervasive.
His favorite words are “cross platform.” He used them about two-dozen times during a