6:58 am May 5, 2010, by Henry Unger
Recently, Toyota had to deal with a major PR blemish.
But the Associated Press is reporting that there’s been no apparent sign of a consumer backlash against BP, which is responsible for the current Gulf oil disaster.
Some of those working behind BP station counters have been worrying about consumer reaction, but owners interviewed by the Associated Press across the country say it’s been business as usual since the April 20 explosion.
Do you think that reaction will stand? Or will consumers get more fed up with BP as the disaster continues to spread?
Will you be less likely to stop at a BP station? Or is price your main consideration, no matter the company?
How do you think BP can recover from this bad PR? Toyota has tried with lucrative financial incentives to get consumers into showrooms. Should BP use a similar idea — maybe reducing gas prices for a certain time? Would it work?
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