Will BP face a consumer backlash?

Recently, Toyota had to deal with a major PR blemish.

But the Associated Press is reporting that there’s been no apparent sign of a consumer backlash against BP, which is responsible for the current Gulf oil disaster.

Some of those working behind BP station counters have been worrying about consumer reaction, but owners interviewed by the Associated Press across the country say it’s been business as usual since the April 20 explosion.

Do you think that reaction will stand? Or will consumers get more fed up with BP as the disaster continues to spread?

Will you be less likely to stop at a BP station? Or is price your main consideration, no matter the company?

How do you think BP can recover from this bad PR? Toyota has tried with lucrative financial incentives to get consumers into showrooms. Should BP use a similar idea — maybe reducing gas prices for a certain time? Would it work?

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22 comments Add your comment


May 5th, 2010
7:14 am

Accidents happen. It could have happened to any oil drilling company. I just now realized I buy most of my gas from them and charge all of my purchases. In return they give me a rebate. I pay the entire bill every month and it’s an easy way to keep up with expenses. They’ve come forward and accepted responsibility. Consumers will respect them for that. The government should have required the most modern safety precautions, but it did not. Unless it can be proved BP wasn’t following required guidelines they should weather the storm. It couldn’t have happened at a worse time tho, with the president recently signing off on increasing off-shore drilling. I’ve got my fingers crossed we don’t experience a nuclear accident next.


May 5th, 2010
8:37 am

I’m really conflicted on off-shore drilling. The environmentalist says no; the practioner says yes. We could reduce our energy consumption overnight by 20% without even trying. How many of us never turn our computers or TVs off? How many planes are in the air less than half full? How much fuel is dumped daily by our military aircraft or used to prepare for imaginary enemies? How much is wasted sitting at red lights or in congested traffic? Or going 80 mph in a 55 zone? How much do the Blue Angels and Thunderbirds burn? Or NASCAR? Not to mention the Air Force One fleet or school buses.

Audiatur et altera pars!

May 5th, 2010
9:24 am

I for one feel that they could/should do a better job. I understand that accidents happen, but there is a contigency plan, from what I have read BP did not have the proper gear, equipment in place to use before the spill grew.
I will not go to BP anymore, I too used their card, received a cah discount and paid monthly, but guess what Quick Trip and others do the same thing, so I have already moved.
If they want off shore drilling, then they need to look at better safeguards. You can have 30 years of safe drilling, one accident like this, where BP did not move fast enough, no one will remember the other. I am glad though, that Obama is in office, and not “DRILL BABY DRILL MCAIN, because the oil would have reached the coast last week.


May 5th, 2010
10:03 am

After BP took over Amaco but kept thier gas I always used them for any trip or anytime I felt I needed the Amaco gas in my tank as it is the ONLY gas that seems to make any difference in the way my car runs. Experts say the type of gas makes no difference but I can tell my car runs smoother and has more power when I use the Amaco gas from BP. Howerver I probably won’t go to BP anymore until I see how they handle this mess in the coming months.

Purple Crayon

May 5th, 2010
10:20 am

I buy all my gas from Costco.


May 5th, 2010
10:28 am

I dropped BP as only gas credit card when got statement an it showed annual % rate at 24%. Paid account faithfully yet every month they tacked on 39.00 fee for missed payments we called and were finally credited.It was paid in full and card destroyed. This action was during Jan -2/2010 Their price is highest im metro Atlanta now with one in Covington at 2.89

I will not go back as until this disaster is resolved they will blame and say can pay to repair but when millions of birds animals and fish are killed due to corporate negligence what real dollar amount can they pay to restore what is one of the most pristine areas in the northern hemisphere?


May 5th, 2010
10:35 am

My take on all of this, BP was fully aware of the scope of the leak and potential damages. Why did they not alert someone within our Government? Why did the “Media” report that the damages were just limited to the explosions that killed those unfortunate souls on the platform? Miss information is the first thing a large corporation does. BP is responsible, and I think a boycott (Much like I did after the EXXON VALDEZ disaster) would be in order. Let BP know we are not going to allow this in our country. BP (British Petroleum) which my father actually assisted in facilitating their introduction into the American Market, needs to understand we don’t accept this. They are destroying an area that is already sensitive from the past few years of Hurricanes.
I am by no means a whack job environmentalist. I am a normal voting American.
My thoughts is this, Congress will have “hearings” which will not amount to anything as $$$ is being given to them left and right.


May 5th, 2010
10:37 am

I personally did decide not to fill up at a BP yesterday. I feel like that is the only way to make them really pay for the damages. Otherwise they will just pass the costs off to us consumers.


May 5th, 2010
10:45 am

Never have used BP, but this wouldn’t change my mind in any way.


May 5th, 2010
10:55 am

Well for one thing we don’t really know who is to blame for the oil disaster. Bp has stepped up to the plate giving money to states, fisherman, and others, while also saying they will pay any cost and damages associated with the spill.

I’m confused as to why the people actually running the well and companies like haliburton that make the wells haven’t received more scrutiny because they were the two most directly involved with the well. BP owns it so they take the fall, but this was an accident, one which we haven’t seen in a long, long time.

Let me say I love wildlife and I’m for protecting the environment, but this whole story has gotten a little out of hand. There are no winners in this one. We all lose. The economic impact of not drilling will hit this country like a brick wall. Let’s import more resources and pay even higher prices. Alternative fuels and energy getting tons of money thrown at them and doubling their size in the next 10 years wouldn’t even register on the scale by making a dent in our dependence on oil.

The most sensible solution will be to enforce much tougher safety standards on the oil industry. Good luck seeing as how the SEC investigators spent like 93,000 hours surfing porn last year instead of regulating the banks and hedge funds.

Oh and I filled up at BP yesterday, I’ll go with price.


May 5th, 2010
11:09 am

Oh and I think it’s just hilarious when everyone get so upset about killing the birds and wildlife. People, birds, animals, plants die every day. Our trash kills animals in the oceans all the time, but that doesn’t seem to bother you. The pollution that you and I pump into the air from our homes, cars, businesses where you work, etc. have some direct link to the environment.

Have you stopped flying on planes because they kill thousands of people every year? They are building two nuclear reactors here in Georgia and reported that they contain no secondary safety protection much like this well. That could be a much more severe situation, and a very similar one to the oil safety valves failing, and I don’t see people up in arms about that.

What about all the people that die working in mines every year? Our safety record is sparkling compared to other countries. What about all the trees that die every year and the habitat and animals they destroy so you can have a house to live in or a table to eat on in your dining room?

Again, I love animals and wildlife. I love the outdoors and nature, but if your going to vent about the oil spill and how its destroying the wetlands and sealife, you better take a long hard look at your life and how most of the luxuries that you take for granted are responsible for the exact same things. We all contribute to it directly.


May 5th, 2010
11:41 am

or maybe we boycott our government that’s covering it up that the north koreans blew it up


May 5th, 2010
11:48 am

The Earth has been pummeled to death for millions of years by things much more disasterous and dangerous than an oil spill. Nature will prevail.


May 5th, 2010
11:48 am

It will have an impact on BP as soon as the media starts their propaganda campaign against BP and yesterday some were blaming it on George Bush regulations. Now the fools that voted for Obama will start believing that trash just like they believe Obama practices center politics and tea partiers were responsible for the NY city bomb attempt.

Laugh a Minute

May 5th, 2010
11:55 am

These comments are some of the funniest stuff I’ve read in awhile. People with no understanding of how gasoline engines work claiming one gas better than others. People with no understanding of economics claiming that BP will be able charge higher prices than other suppliers to recoup the costs of cleanup.

It is my understanding that BP does not own the oil rig that suffered the explosion and subsequent oil leak. They are leasing it.

Further, if you think about how many millions of barrels of oil have been pumped out of these wells over the decades, it is impressive just how good the safety record of this industry actually is. The sad part is that the technology exists to contain and burn off almost all of the oil from such a spill, yet was not used for some reason.


May 5th, 2010
2:28 pm

RIGHT ON Richham & KnowledgeDog !!!!!

Junior Samples

May 5th, 2010
4:36 pm


Correct, the earth will still be here.
But will we?


May 6th, 2010
5:51 am

Used to be people before cars. Mostly did not walk to work lived near town or out in the country and did for themselves. They were not dependent on others and the goverment like they are today.

[...] Will BP face a backlash? [...]


May 13th, 2010
7:05 am

Come on, people, have a backbone! Boycott BP (and all the other companies contributing to this man-made disaster)! Take a stand on putting our funds into researching clean energy. How can you think only of yourselves when there’s oil spewing unchecked into our ocean right now, affecting land and animals. People are out of work because of that. But, as long as YOU are personally ok, and it does not directly affect YOU, then that’s all that matters. This will come back to bite you in the butt big time. When it does, you better not even think of complaining. You will have contributed to this oil spill every bit as much as BP and the other companies by accepting whatever they want to give you (gas rewards and oil spills).

[...] As of May 5, the Associated Press reported there didn’t appear to be a consumer backlash against BP. Some commenters on our own Biz Beat blog said accidents happened and the overall feeling on the blog on May 5 wasn’t too angry. [...]


June 4th, 2010
4:58 pm

BP is not in the retail gas station business. BP sales gas to independents. If you boycot BP you hurt mom and pop.. bottom line.