6:15 am April 23, 2010, by Henry Unger
One of the biggest corportate blunders in American history also is a story of a quick reversal.
Today is the 25th anniversary of the introduction of “New Coke,” writes AJC reporter Jeremiah McWilliams.
It’s a story of how one of the best run companies in the world lost its way with its customers, and then quickly turned the fiasco around.
“We’ve learned to listen more closely to our consumers since then,” Coke historian Phil Mooney told McWilliams.
Can you think of a similar corporate blunder where a company lost its way with key customers?
How about quick reversals to turn things around?
By the way, did you like the taste of New Coke?
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