It’s hard to get over golf after covering the Masters last week. So forgive me if I highlight a golf business story today.
AJC reporter Leon Stafford writes that East Lake Golf Club will remain the site of the PGA Tour finale thanks to a sponsorship agreement inked by Coca-Cola and the Southern Co.
The pair extended their sponsorship of the Tour Championship at East Lake, which concludes the PGA Tour and determines the winner of the sport’s FedExCup. This year’s Tour Championship will be played Sept. 22-26.
“The Masters, for a lot of us in Georgia, is the start of the golf season, and this is kind of the end of it,” said Todd Rhinehart, executive director of the Tour Championship.
Stafford writes that Coke signed a deal to continue as a presenting sponsor of the tour through 2016. It also will continue to be the tour’s official soft drink. Southern Co. will remain a supporter of the tour, as well as its official energy sponsor.
The deals keep the FedExCup finale at East Lake for the next six years. The event has had a$25 million-$35 million economic impact over the past few years, Rhinehart said.
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