Power Breakfast: East Lake golf sponsors, AirTran hiring, Tea Party, tax filers, Delta, Spectrum

It’s hard to get over golf after covering the Masters last week. So forgive me if I highlight a golf business story today.

AJC reporter Leon Stafford writes that East Lake Golf Club will remain the site of the PGA Tour finale thanks to a sponsorship agreement inked by Coca-Cola and the Southern Co.

The pair extended their sponsorship of the Tour Championship at East Lake, which concludes the PGA Tour and determines the winner of the sport’s FedExCup. This year’s Tour Championship will be played Sept. 22-26.

“The Masters, for a lot of us in Georgia, is the start of the golf season, and this is kind of the end of it,” said Todd Rhinehart, executive director of the Tour Championship.

Stafford writes that Coke signed a deal to continue as a presenting sponsor of the tour through 2016. It also will continue to be the tour’s official soft drink. Southern Co. will remain a supporter of the tour, as well as its official energy sponsor.

The deals keep the FedExCup finale at East Lake for the next six years. The event has had a$25 million-$35 million economic impact over the past few years, Rhinehart said.

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April 16th, 2010
8:20 am

Great companies; great citizens.


April 16th, 2010
11:59 am


Simply explain to the rest of us why you’re enraged over Freedom and Liberty. I posed this question to you several weeks ago when you attacked my comments here about freedom and liberty. So, please go beyond calling people morons and the such and explain why talk of freedom and liberty is moronic.


April 16th, 2010
2:47 pm


What? Still no explanation? Still can’t explain why the mention of Freedom and Liberty enrages you to make mindless comments. Can you not express yourself? Call people names without explaining your position actually puts you in the class of the semi-literate. Educated people can express themselves. They can communicate their opinions and ideas. Obviously this is a challenge for you.


April 16th, 2010
5:25 pm

Just as I suspected.