Are Coke and Pepsi going far enough?

The soft drink industry announced changes to labeling to make calorie information more obvious, getting in line with the First Lady’s call for businesses to help tackle childhood obesity, AJC staffer Jeremiah McWilliams reports.

Starting this summer, calories on a Coke, Pepsi or other soft drink will be more prominently marked on the front of all packages, vending machines and fountain machines, said the American Beverage Association.

Also, total calorie counts for the entire drink will be displayed on the labels, McWilliams reports.

But some critics remain unimpressed.

For example, Margo G. Wootan of the Center for Science in the Public Interest said Congress should update the “disco-era national standards for school vending machines and get junk food and all sugary beverages out of schools once and for all.”

What do you think? Did Coke and Pepsi go far enough? Will it help stem the tide of childhood obesity?

What else should be done?

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6 comments Add your comment

TnGelding

February 10th, 2010
8:41 am

We didn’t have soft drinks in the house when our son was growing up. That schools would make them available is unconsionable. We simply have to do a better job of parenting. Cool, clear water!

Spanky Spankmeyer

February 10th, 2010
8:47 am

Why are vending machines in public schools? If kids and the parents of kids want to be lard-asses then so be it. These mouth breathers will die off sooner and leave the oxygen for us who are more productive and interested in things other than twinkies and soft drinks.

Natural selection at its finest.

cas

February 10th, 2010
9:22 am

The goal of the major soft drink brands labeling has no more benevolent design than the hazard warning on a pack of cigarettes. They will do whatever they deem minimally necessary to stay ahead of additional mandatory regulations by offering up as little as possible.Their goal like the cigarette manufacturers is to drive their volume to whoever will consume their products. At one time their products were promoted as an occasional treat but as the soft drink companies grew into the corporate behemoths they must push volume to survive and like any other pusher will go where ever they must to insure their income.

songbird

February 10th, 2010
9:45 am

Soft drinks have been around for more than 100 years. People in this country only became lard azzes in the last couple of decades. Take some personal responsibility for what you eat, read labels. We’ve become a lazy nation of people who want everything easy. Fast food instead of taking the time to prepare and eat a healthy meal. We have no one to blame but ourselves. Manufacturers only sell what people will buy. If you don’t want to drink soda, don’t.

Pepsi = Easy

February 10th, 2010
3:58 pm

Pepsi WENT ALL THE WAY with me in the back of my van on our very first date!

AJ

February 10th, 2010
6:39 pm

Parenting is a job; a job that should not ever be a candidate for outsourcing to Corporations. Take responsibility for your children and where there is a health concern – be accountable for your own choices.

If you want to know whether or not Coke or Pepsi are going far enough – at least one of the two are going far enough.

http://www.thebigmoney.com/blogs/c-tweet/2010/02/05/why-pepsis-save-world-message-too-big-super-bowl