In this tough economy, it can be interesting to notice some of the smaller signs from the fallout.
One of them is highlighted today by AJC reporter Leon Stafford. He writes that for the first time commercial messages will soon greet conventioneers, sports fans and business executives who visit the Georgia World Congress Center.
In a bid to find new sources of funding, the downtown facility will rent space to advertisers in six strategic spots beginning next year, Stafford reports. The move could net the 3.9 million-square-foot convention center — the fourth largest in the nation — between $300,000 and $500,000 a year, said spokesman Mark Geiger.
“We really have never done anything like advertising within the facility,” Geiger told Stafford. “We have always kept it a pure entity. But with the way the economic times are right now we are always looking for additional revenue streams.”
When revenue heads south, I guess purity has to take a back seat.
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