5:57 am November 17, 2009, by Henry Unger
For the first time in more than a decade, Coca-Cola invited investors, analysts and journalists to Atlanta to detail its strategic plans.
The two-day event at the World of Coca-Cola on Monday and Tuesday highlights how the globe’s changing demographics serves the company over the next decade.
By 2020, CEO Muhtar Kent said revenue of Coke’s entire global system should more than double, reports Joe Guy Collier for the AJC.
Despite the current soft worldwide economy and recent volume declines in North America, growth in the middle class and urban areas around the globe will significantly boost the ready-to-drink beverage business through 2020, Kent said. And the Coke system, which includes Coca-Cola Co. and its bottling partners, are poised to capture a large slice of the new business, he said, delivering a bullish assessment of the company’s prospects.
Coke and its bottlers have a far-flung network that’s in both developed nations and emerging markets, such as Brazil, India and China, which are likely to fuel much of the growth.
“In a growing world of refreshment, ladies and gentlemen, the opportunities before us are tremendous,” Kent told the audience.
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