Power Breakfast: Martha Stewart goes Orange, poultry, MARTA, Delta, Coke

Big Orange is teaming up with marketing powerhouse Martha Stewart.

Home Depot has signed a deal with Stewart, who will design a new line of products to be sold exclusively at its stores, AJC reporter Rachel Tobin Ramos writes.

Stewart plans to promote the products through her media empire. She has 1.4 million followers on Twitter, where she announced the news Monday. She also has a magazine, TV show and Web portal, Ramos writes.

Stewart will design outdoor sets, closet organizers and other décor goods for the chain.

One, a patio set called “Pacifica” that will sell for under $400 next year, will get a high-profile debut emblematic of Stewart’s reach: Her 2 p.m. show on NBC will feature it  today, along with CEO Frank Blake and merchandising chief Craig Menear, Ramos reports.

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4 comments Add your comment

clyde

September 15th, 2009
9:25 am

I never buy at any store that features Martha Stewart merchandise,so good by ,Home Depot.

Brad Steel

September 15th, 2009
12:08 pm

Do they have any other convicted felons lined up to endorse their fine brand? How about a Mike Vick signature dog pen?

Is it true that SunTrust is coming out with a Madoff line of securities?

I hear that Coke is introducing a jungle-inspire line of fruit punch called Guyana-Jones.

The peeps love the bad-boy street-cred that hard time thugs, like Stewart, bring to consumer goods.

Sherri

September 15th, 2009
5:08 pm

Get a grip… she completed her sentence! Live and let live, or thrive as Martha always does.

Snapshot In Time, Inc.

September 17th, 2009
10:51 am

If you recently walked into Home Depot you would realize that the decision to work with Martha Stewart shows The Home Depot’s ability to be flexible during troubled economic times. If someone says this is not true they are in absolute denial.

Other suggestions would be to explore demographics, viral marketing, and psychographics, services offered by my company.