Big Orange is teaming up with marketing powerhouse Martha Stewart.
Home Depot has signed a deal with Stewart, who will design a new line of products to be sold exclusively at its stores, AJC reporter Rachel Tobin Ramos writes.
Stewart plans to promote the products through her media empire. She has 1.4 million followers on Twitter, where she announced the news Monday. She also has a magazine, TV show and Web portal, Ramos writes.
Stewart will design outdoor sets, closet organizers and other décor goods for the chain.
One, a patio set called “Pacifica” that will sell for under $400 next year, will get a high-profile debut emblematic of Stewart’s reach: Her 2 p.m. show on NBC will feature it today, along with CEO Frank Blake and merchandising chief Craig Menear, Ramos reports.
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