We try to look for different ways this recession is playing out — both big and small.
For example, as the recession was just beginning, AJC reporter Tammy Joyner wrote that dry cleaners were noticing smellier clothes as financially-pressed consumers wore their shirts and pants longer before bringing them in for service.
Now, AJC reporter Joe Guy Collier writes that tap water is eating into bottled water sales as consumers look to save money.
Once a fast-growing segment for beverage firms, bottled water sales have slowed as the recession has deepened and environmental issues gained momentum, Collier writes.
The shift in the market has hit home at Atlanta-based Coca-Cola Co., which sells the Dasani, Smartwater and Aquarius Spring! water brands.
It’s another lesson that a major event causes all sorts of intended — and unintended — consequences.
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