6:31 am August 12, 2009, by Henry Unger
Branding is key to a company’s success.
Lots of readers commented yesterday when we asked what you thought about Southwest Airline’s possible service in and out of Atlanta.
Lots of others readers commented recently when we asked about Chick-fil-A’s new spicy sandwich — a move the Atlanta-based chain had been studying for a long time.
Drinks like Coke and Mountain Dew often get similar responses.
Is there a particular brand that really gets to you — emotionally? Or a brand that you really need to lambast? Why?
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