The Atlanta Falcons and Georgia Lottery are teaming up on a new scratch-off ticket that will debut after Labor Day.
The ticket will cost $5 and will be available starting Tuesday, Sept. 8, officials said. Players can win up to $500,000. Other prizes include season-ticket packages and a trip to a Falcons’ away game on the team plane.
“While we’ve had a sports sponsorship with the Falcons in the past, this is the first time we’ve offered a game with their name on it,” said Lottery spokesman J.B. Landroche. “We’ve never done this before with the NFL.”
Georgia Lottery paid a licensing fee to the Falcons.
While it is being introduced at the beginning of the season, there is no expiration date, Landroche said.
Falcons’ and Lottery officials are holding a news conference Thursday to discuss more details.