It’s a short story by AJC reporter Joe Guy Collier, but it represents something big.
Coca-Cola announced two new bottling plants in China as part of its plans to invest another $2 billion there over the next three years.
In China for decades, Coke has had a successful long-term strategy of growing there by adding to its production facilities little by little.
When I covered the company for the AJC about a decade ago, I got the opportunity to travel to China and see some of Coke’s operations there. The company and its bottling partners had 24 plants at the time. Now, they operate 38.
The number of plants is very important because it controls how quickly the company can grow. And maintaining good relations with government officials is key, because they have ultimate approval for new plants.
Many companies, big and small, salivate over the huge Chinese market. They may want to take a look at the Coke example as they proceed.
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