Every so often — but not very often — a government does the right thing. Even though such a move may be accidental, or while it may come after the governmental entity has wasted significant taxpayer money, it’s always a welcome move. Thus it is with the city of Atlanta. After spending some $8 million since late 2005 on a “Brand Atlanta” marketing campaign that had featured the forgettable slogan, “Every Day is Opening Day,” and the even less-memorable theme song, “The ATL,” the city has decided to stop funding the campaign.
Although the “Brand Atlanta” program apparently will continue, it will now be forced to do so without access to the city’s tax cofers. This is, of course, good news for Atlanta taxpayers. Those of us who live and work in the greater Atlanta metro area, and who are proud to call Atlanta (not “ATL”) home, can only hope that the city will use the funds thus saved by no longer paying to “brand” itself, to instead fund truly worthwhile and essential projects that will in fact improve the quality of life in the area. This in turn will have much more to do with attracting businesses and individuals to our area than some phony “brand” or a mediocre “theme song.”
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