Good riddance to “Brand Atlanta”

Every so often — but not very often — a government does the right thing. Even though such a move may be accidental, or while it may come after the governmental entity has wasted significant taxpayer money, it’s always a welcome move. Thus it is with the city of Atlanta. After spending some $8 million since late 2005 on a “Brand Atlanta” marketing campaign that had featured the forgettable slogan, “Every Day is Opening Day,” and the even less-memorable theme song, “The ATL,” the city has decided to stop funding the campaign.

Although the “Brand Atlanta” program apparently will continue, it will now be forced to do so without access to the city’s tax cofers. This is, of course, good news for Atlanta taxpayers. Those of us who live and work in the greater Atlanta metro area, and who are proud to call Atlanta (not “ATL”) home, can only hope that the city will use the funds thus saved by no longer paying to “brand” itself, to instead fund truly worthwhile and essential projects that will in fact improve the quality of life in the area. This in turn will have much more to do with attracting businesses and individuals to our area than some phony “brand” or a mediocre “theme song.”

You may comment on The Barr Code all weekend, but comments will be posted on Monday morning.

19 comments Add your comment

Jeff

March 13th, 2009
8:54 am

Finally, common sense and sound judgement prevail!! In these times of financial uncertainty and the city council’s systemic fiscal irresponsibility, it’s high time they took a step in the right direction.

AceOheartz

March 13th, 2009
11:34 am

Wow, an 8 million dollar price tag for now what may be 80 million and more in city costs and woes. That campaign money attracted and enticed thousands to relocate to this city where the pay and wage scale are not commensurate with the high cost of living. Poor school system, at large. If you work as day laborer in Atlanta you better work two and a half jobs or have six roommates. Aging infrastructure and highways that continually get quick fixes, but even band aids dont last. Ever Increasing crime rate. Public transportation solutions for the last five years have not dented the problem in highway and main streets plugging. Mayor Franklin – Atlanta does not need a cute trolley car system. Invest the money in BETTERING public transportation and extending the train lines, hours and security. The decent and somewhat classy venues for entertainment and eateries close by midnight. Thank goodness tickets to Vegas are cheap and I dont even gamble.

Finally real estate used to be a real bonus in Atlanta but not any more. Even buying foreclosed properties wont improve the neighborhood market value folks. My purchase of a property four years ago in a highly sought after area didnt yield me the projected $50 value-up but has nose dived some $30,000 in property value.

AceOheartz

March 13th, 2009
11:38 am

Oh one more thing….

signed
beanie weinies for breakfast, lunch and dinner

CommunistAJC

March 13th, 2009
11:45 am

Bob, at least you don’t live in Chicago where I do. This city and state SUCKS!

Illinois Income Tax May Jump 50 Percent
Report: Gov. Pat Quinn Wants Tax Hike To Fight Deficit

Income taxes in Illinois could soon be going up by as much as 50 percent to combat deficits in a difficult state budget.

As CBS 2’s Joanie Lum reports, Gov. Pat Quinn is reportedly considering raising taxes to deal with a growing budget deficit.

Quinn has been hinting about the problems in the state budget this year for some time. He gives his first address on the subject next Wednesday, and there is word that income taxes will go up as 50 percent.

The Chicago Tribune reports that Quinn wants to raise the state income tax to 4.5 percent from 3 percent.

http://cbs2chicago.com/politics/income.tax.hike.2.958201.html

Jason

March 13th, 2009
12:43 pm

I never understood the rationale behind branding a city like a sports team. What a huge waste of money.

Sonya Moste, current staff for Brand Atlanta

March 13th, 2009
1:13 pm

Bob, clearly the 3 year old tagline is not so unforgettable. It has received over 2 million media impressions in just the past 5 days alone. Why does the media continue to dredge up old news? Not every tactic of a 5 year branding strategy is going to be a home run. People have to focus on the results of the entire effort and the return on investment. Brand Atlanta did have some measurable results that resulted in increased, incremental visitor spending.

Brand Atlanta saw the needle start to move in measures commonly used by the hospitality industry. Atlanta as a city saw an increase in its share in the top 25 U.S. travel markets, from 5.8 percent in 2004 to 6.0 percent by 2006, during the period that coincided with a massive citywide resident ambassador effort and ad campaign. The goal was 6.8 percent by 2011. This is when the lion’s share of marketing dollars were spent on recruiting residents to become personal ambassadors for the city and influence their friends and relatives to visit.

The result, for which Brand Atlanta can and should take some credit, Atlanta saw significant growth of 10.7 percent in overnight tourists and leisure visitors in 2006, representing an increase of 1.4 million tourists who spent more than $100 per day, on average, at area restaurants, museums, shops, and hotels. Here’s where the public and private funding contributors, got their return on investment.

Lastly, the city rose from 18th place to 12th place in a ranking of top meeting destinations, according to a national annual survey of meeting planners.

The current Brand Atlanta campaign, Treasures Fit for Kings, is doing extremely well. Tickets sales have surpassed projections. Here’s the website http://www.atlanta.net/camp/treasures08/reg.asp.

uga_b

March 13th, 2009
1:34 pm

A…T…L… A…T…L…

Dino

March 13th, 2009
2:27 pm

Good riddance to that silly slogan and terrible song. Who designed that program, a 5th grade class?

Jungleland

March 13th, 2009
3:40 pm

can we go back to Hot’Lanta (at no cost to taxpayers of course)

Sonya Moste, current staff for Brand Atlanta

March 13th, 2009
4:00 pm

I personally love Hot’lanta.

Gaspar

March 13th, 2009
5:10 pm

Amazing that the Brand Atlanta folks want to take credit for the surge in Atlanta tourism in 2006. There was a big fish tank that opened for business in downtown Atlanta in November 2005. More than 3 million people visited it the first year. All thanks to Brand Atlanta, right?

Joey

March 13th, 2009
6:42 pm

It just slapped me in the face. The AJC has chosen Bob Barr to be their “Conservative” spokesman. I am bitterly disapointed.

I will be writing the “defenders of Balance” to formally register my objection. Please join me.

Bud Wiser

March 13th, 2009
7:35 pm

Maybe Brand Atlanta can move to Los Angeles, where they may soon be desperately seeking a new image:

1. 40% of all workers in L. A. County ( L. A. County has 10.2 million people)are working for cash and not paying taxes. This is because they are predominantly illegal immigrants working without a green card.

2. 95% of warrants for murder in Los Angeles are for illegal aliens.

3. 75% of people on the most wanted list in Los Angeles are illegal aliens.

4. Over 2/3 of all births in Los Angeles County are to illegal alien Mexicans on Medi-Cal , whose births were paid for by taxpayers.

5. Nearly 35% of all inmates in California detention centers are Mexican nationals here illegally

6. Over 300,000 illegal aliens in Los Angeles County are living in garages.

7. The FBI reports half of all gang members in Los Angeles are most likely illegal aliens from south of the border.

8. Nearly 60% of all occupants of HUD properties are illegal.

9. 21 radio stations in L. A. Are Spanish speaking.

10. In L. A. County 5.1 million people speak English, 3.9 million speak Spanish.
(There are 10.2 million people in L. A. County . )

All 10 of the above are from the Los Angeles Times

Tom

March 14th, 2009
12:06 am

I say let’s go back to “Terminus’. With some grammatical license, it could describe the aggregate of the alpha waves being generated in City Hall.

Welcome back, Congressman.

radiowxman

March 16th, 2009
3:51 pm

Really? The Brand Atlanta people really want to take credit for the surge in tourism? Let’s take a regional poll and see how many of their slogans are working in the southeast.

I’m sure they can take some of the credit, but it seems a little false.

Maybe the geniuses behind “Fanplex” should have taken credit for increased attendance at Braves games.

The Voice

March 23rd, 2009
11:22 am

I wonder which of Shirley’s friends got the 8 million bucks….you can bet that it wasn’t a professional marketing firm….they wouldn’t put out such garbage.

Angelina

March 5th, 2010
10:49 am

Hector Alejandro

March 10th, 2010
10:50 pm

I will very much miss Brand Atlanta.

I’m planning on starting a movement to bring it back! Our city NEEDS IT!

Franklin

July 27th, 2010
2:28 pm

I can tell you for a fact that Brand Atlanta was all politics from the beginning. Out of all the concepts that were presented…some very good that vastly outperformed the chosen campaign in focus groups…this travesty of a brand campaign was the worst. But it was chosen simply because of political favoritism.