Through April 2, through the Wear It, Rock It, Give It campaign, all JCPenney stores will be collecting gently used prom dresses for teens in need. The dresses will be donated to local afterschool charities which will make them available to underprivileged girls in the community.  To thank customers for their generosity, JCPenney will give a 20% off coupon to spend on any regular or sale priced prom dress. As America’s leading destination for prom, check out JCPenney’s online Prom Shop here.