In February 2010, Iconix Brands signed pop icon Britney Spears to a second term as spokesperson for its Candie’s brand, which is licensed exclusively to Kohl’s.
The new ads appear in the April 2010 issue of Seventeen Magazine in a four-page insert spread, called “Britney Spears through the lens”, and in an upcoming Teen Vogue magazine as well.
Donning sexy swimwear, gorgeous bra and briefs sets and a well deserved look-at-me attitude, the shoot features three master photographers: Annie Leibovitz – famous for her celebrity portraits, Mark Seliger – recognized for infusing music and fashion in his photography and Terry Richardson – known for his ability to capture the true essence of his subjects.
This cute image is another smart way for Britney to distance herself from her head shaving, I’m having a meltdown, bad girl image. She looks healthy, sweet and apparently when Brit gets behind a brand it sells. She is the only celebrity endorser to be asked back for a Kohls Candies campaign.
More photo shoots can be seen online
The Candies collection is now available in Kohls stores nationwide. Prices start at $13.
What do you think of Brit’s new look? Will you buy Candie’s at Kohl’s now that Britney endorses them?