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Britney Spears Back as Kohl’s Candie’s Icon

In February 2010, Iconix Brands signed pop icon Britney Spears to a second term as spokesperson for its Candie’s brand, which is licensed exclusively to Kohl’s.

The new ads appear in the April 2010 issue of Seventeen Magazine in a four-page insert spread, called “Britney Spears through the lens”, and in an upcoming Teen Vogue magazine as well.

Brit_candies2

Donning sexy swimwear, gorgeous bra and briefs sets and a well deserved look-at-me attitude, the shoot features three master photographers: Annie Leibovitz – famous for her celebrity portraits, Mark Seliger – recognized for infusing music and fashion in his photography and Terry Richardson – known for his ability to capture the true essence of his subjects.

Brit_candies4

This cute image is another smart way for Britney to distance herself from her head shaving, I’m having a meltdown, bad girl image.  She looks healthy, sweet and apparently when Brit gets behind a brand it sells.  She is the only celebrity endorser to be asked back for a Kohls Candies campaign.
More photo shoots can be seen online

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The Candies collection is now available in Kohls stores nationwide.  Prices start at $13.

What do you think of Brit’s new look?  Will you buy Candie’s at Kohl’s now that Britney endorses them?

21 comments Add your comment

JMS

March 30th, 2010
4:10 pm

It is nice to see her getting her life back together. I hope she continues to do well.

Matt the Brave

March 30th, 2010
4:43 pm

Ok, for real, did Kohl’s ever really drop her from their advertising? Because I never recall ever not seeing her face plastered everywhere in those stores.

Sally

March 30th, 2010
4:45 pm

Tia Rose

March 30th, 2010
4:49 pm

I am very happy Brit has gotten herself together… I really am. Inspite what others will say, I am happy for her.

erika

March 30th, 2010
5:19 pm

mustang100

March 30th, 2010
5:20 pm

PPPPPTTTTTTTTTTTTTTTTHHHHHHHHHHHHHHHH!!!!!!!!!!!!!!!! Ragged old porno hooker look. The career’s over. Get used to living on the residuals now. Oh, and PLEEEEEEEZZZZZZZ, put on drawers whenever you go out in public.

TechMom

March 30th, 2010
5:51 pm

I’m not buying anything b/c a celeb endorses it but I do think Candies has some cute, fashionable clothes at reasonable prices and Kohl’s is a lot closer than most department stores or trendy mall stores so you can’t beat the convenience.

doodoobailey

March 30th, 2010
7:18 pm

I’d still hit it hard and to the left.

Chief Wiggum

March 30th, 2010
7:33 pm

Welcome back from Crazytown, Britney. Hope your stay is longer this time…LOL. Who would have thought Britney would go from jailbait to a MILF?

wxwax

March 31st, 2010
11:38 am

I’m glad she arrested her slide before her career was completely shot. Good for her.

jokurone

March 31st, 2010
11:50 am

yeah, she’s still smokin HOT

shelbydawkins

March 31st, 2010
12:28 pm

omigod she is a smokin a$$ HOTTAY!

Paddy

March 31st, 2010
12:32 pm

To answer your 2 questions; Love the look. Won’t buy the candy.

blake gunley

March 31st, 2010
1:35 pm

well if Kohl’s has no prob w Brittany Spears selling fancy pants ( at least she is wearing them sparing us the OBGYN “Cliff Note Photo Essay” then how could AT&T have any issues with Tiger…

FAKE!!!!

March 31st, 2010
1:52 pm

Sorry folks, but this is all the result of some very clever editing. I can guarantee that that is not Britney’s body, but that sure is her head. And the weave she is still wearing is photoshopped too. Just look at any pics of her from the last month. She looks like she stuffed herself with icecream and cigarettes and she definitely doesn’t have that kind of skin tone anymore. Not to mention, her boobs are like twice that big. Sorry, but I don’t buy it. She is a skank and a terrible mother. JessicaShops, you have been duped again.

Fidel

March 31st, 2010
2:03 pm

Gotta say she is hot as ever. Nice to see her back.

My View

March 31st, 2010
3:06 pm

professionally applied make-up, camera angles/lighting and photo touch-ups can make anyone look good. she’s just white trash that can afford an expensive trailer house. maybe she will pull her’s into the same trailer park as tiger.

Jackson

March 31st, 2010
3:46 pm

She looks great! So glad to see here getting her life back together — because it wasn’t that long ago that she was a real trainwreck. Anywho, maybe Brit can pass along some helpful hints to Lindsay and Paris.

nativeson71

March 31st, 2010
3:53 pm

I have never ‘gotten’ what she is all about…but each generation of has their ‘it girl.’

Betty Grable
Marilyn Monroe
Dorris Day
Cher
Madonna
…Brittney?

CC21

April 1st, 2010
9:39 am

We can hate all we want, but the bottom line is, she’s the one with the mansion, the fame, the fortune (all the good & bad that comes along with it), and the endorsement / record deals. Props to her for pulling herself up out of the blackhole of depression she was in and getting back on track. At least she’s trying, and she’s looking damn good. She’s achieved more than I can say I have – and this is with her being scrutinized by the public eye since she was 16. Talk about pressure.

JB

April 19th, 2010
3:02 pm

You go girl!!! Welcome back Britt!!!!