Who doesn’t love a good bargain? And especially one that you don’t have to go on a very tedious, crazy hunt for.

This is why I love H&M.  The Swedish clothing company never fails to serve up the latest in fashion, but at very friendly price points. Most pieces are below $50—and we’re talking real clothing items here (not just fashion accessories): sweaters, jackets, tops, dresses, skirts, etc.

I especially love that they collaborate with some of fashion’s biggest names and produce items designed by these big-ticket names but at H&M prices. 
This is one “trend” that other retail brands have taken on. H&M was among the first to do this, starting with no less than Karl Lagerfeld in 2004. Other designers and celebrities followed suit: Stella McCartney, Viktor & Rolf, Madonna, Roberto Cavalli, Kylie Minogue, Comme des Garcons, and Matthew Williamson.

In 2009, H&M partnered up with French fashion designer Sonia Rykiel for a ladies lingerie range. 

For 2010 H&M and Sonia Rykiel announce a second collaboration for spring 2010, featuring a knitwear collection for women and girls (1.5 to 8 years old).  This second collection will  launch in 200 H&M stores on February 20, 2010.  Styles include frilly dresses, cuffed shorts, and platform shoes – in bright color combinations.

View the collection online or shop locally in Atlanta at  H&M Atlantic Station 
231 18th Street, Atlanta, GA 30363 
404-815-9430

For more shopping information including daily and weekly deals visit www.jessicashops.com
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