
Usher is all about the dance floor on his seventh studio album. Photo credit: Saccenti
For his seventh studio album, Usher has donned an array of disguises. Which is ironic considering the release is called “Looking 4 Myself.”
Is the Atlanta-based singer abandoning the slinky grooves and smooth R&B that made him a superstar in favor of chasing the mirrorball and the path of David Guetta? Or is he leaning back into his roots, rediscovering his upper register and seducing the ladies with a series of sex-laden come-ons?
It’s a bit of everything on “Looking 4 Myself,” an ambitious mishmash with a handful of noteworthy songs amid a lot of techno din.
The opening “Can’t Stop Won’t Stop” is a chaotic mess of drum machines, synthesizers zooming 20 different ways and annoyingly repetitive lyrics that are either informing us that, “This is a jam, this is a jam,” or sneaking in some laughable sexual advances (“Let me be your body soap” – seriously).
With production by will.i.am., what else would you expect?
But a couple of songs later, on the ubiquitous “Climax,” Usher returns to loverman mode, crooning in that upper range about things that are obvious from the song title.
It isn’t until “Show Me” that an actual melody and chorus appear. The song is a frisky gallop that manages to be musically infectious without losing the techno edge that Usher is so eager to explore.
But a standout here come courtesy of Pharrell Williams, whose production coats “Twisted” with a distinctive Neptunes splatter of old-school funk and fresh beats. Pharrell also drops a quick, liquid rhyme on the song – too quick, actually, because his nimble word skills always elevate a tune.
What’s often missing on “Looking 4 Myself,” though, is Usher’s voice, a lovely instrument that is finally showcased on “Dive” – a Michael Jackson-esque ballad with strings and another attempt at sexual healing (“It’s raining inside your bed”).
Too often, the album is merely a thin series of boasts about showing his chest and taking private jets to France – even though on that one (“What Happened to U”), Usher is nursing a broken heart that not even seven Grammys can heal.
As he nears his mid-30s, one might expect Usher – a guy performing since he was 11 — to offer some sort of mature reflection. But instead, it’s the strobe-light-flashing, seizure-inducing frenzy of the dance floor that seems to be his destination.
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By Melissa Ruggieri, Atlanta Music Scene
13 comments Add your comment
Kasheba
June 12th, 2012
6:01 pm
I a very excited about this i have been waiting on this for a while now newly singleMy self i know i am going to understand the Man point of veiw of a Break up.
Kasheba
June 12th, 2012
6:03 pm
I ment i am very excited
Annie
June 12th, 2012
7:02 pm
Usher hasn’t showcased his voice on an album since he released Confessions. I think that was pretty much the last time where he presented himself as an R&B artist, too. It’s funny that he made a name for himself with that sound, but for his last few albums he’s gone electro pop.
Phucker Jenkins
June 12th, 2012
7:32 pm
Hopefully Ne-yo will give us an R&B album this fall when he’s scheduled to release! I’m extremely disappointed with this latest offering from Mr. Raymond! This album is Stir Fry Trash!!!!
D
June 12th, 2012
8:56 pm
His new style is excellent. It’s also about demand, this is what the popular music culture is demanding; trendy techno seizure inducing music that can play on repeat for hours. Not many men want to listen to another man’s voice choke hold an instrumental,
Welcome to 2012 Melissa. My bet is that the albums hot.
MarketDemands
June 13th, 2012
12:14 am
People the music business is just that “BUSINESS” catering to what the public wants, which is now pop, look at Madonna and others is what makes money..he has plenty of time in the years to come to run back to R &B but for now the music demand is PoP..period!
tinachi
June 13th, 2012
2:25 am
I agree with Anne he hasn’t made a decent R&B album since Confession, I understand its a new era for music however Usher should stick with the basics. Let Chris Brown and the other young and upincoming cats take a bat at that. I’m not feeling this new sound from Mr. Raymond and didn’t like the last two either. Sorry!
tinachi
June 13th, 2012
2:26 am
Excuse me I meant Annie!
John
June 13th, 2012
2:36 am
I love Usher, and always have. I think he is a class act. That being said, I am not feeling this latest album. It just seems that there are no true genuine artists anymore. Too many gimmicks, and too much use of non-talented, one hit wonders who happen to be hot at the time.
I will keep listening with hopes that it grows on me, but right now, I have to give it a 5 on the 10 scale.
I will keep watching BET for the videos since Ushers music tends to stimulate the pallet when the women in the videos show their talent.. Um Just Sayin…
Nonia
June 13th, 2012
2:42 am
How does his latest album stack up? It doesn’t.
Clearly he just did this album to fulfill his record contract obligation and also to avoid putting anymore money into Tameka’s purse-
The cool thing about it all is that I don’t have to hear it because I long stopped listening to V-103 the station that is going to play this joke of a CD to death-
Rayhawaii
June 13th, 2012
2:58 am
Skip Usher and pick the new Eric Bonet joint. Eric’s vibe is still grown and sexy. There isn’t a bad song on his latest release.
Quintricia Carpenter
June 13th, 2012
6:56 am
I 2nd Rayhawaii’s comment. Now, I like UR myself but that darn E Benet be “doing da damn thang”. Dude can blow!!!!
anonymous
June 13th, 2012
10:17 am
as you people are watching every second of BET and following every move by these artists, spending good money for every technobeat they put out, HOW are your kids doing?