At least we don’t have to worry about Atlanta’s largest amphitheater being saddled with a ridiculous name like the 1-800-Ask-Gary Amphitheatre in Tampa.
Aaron’s, Inc., renewed its partnership with Live Nation this week, which means it will retain the naming rights to Aaron’s Amphitheatre at Lakewood through 2014 with an option to extend to 2016.
It’s one of several tidbits surrounding the new season at the 19,000-capacity venue, which just wrapped a four-shows-in-five-days run with Jason Aldean, Drake and the Dave Matthews Band (Jimmy Buffett rolls in June 9, Iron Maiden and Alice Cooper June 23 and Def Leppard and Poison June 29).
Two new VIP decks – with private access and a dedicated bar – were unveiled at the pair of sold-out Aldean shows last weekend.
The venue is also proudly touting its $4 12-ounce domestic draft beer – a price slash rolled out for most Live Nation amphitheaters nationwide – and the return of the 32-ounce souvenir fountain soda with a free refill. Food truck fare has also made its debut on premises.
Those more interested in the superficial – albeit much-needed – improvements to the property might notice new signage throughout the venue to give the space a “modern, music-focused” theme.
Check out the full summer slate of shows at Aaron’s Amphitheatre at Lakewood here.
Are you planning to attend any?